By Astrid Ruiz
Marketing4eCommerce Editor
CHaving a good marketing strategy is essential to make a space for yourself in the competitive world of eCommerce. However, when we start to devise a strategy, we don't always know what to do, so it is crucial to have expert allies to help us in the process.
This was the case of Fauchon Paris , the French gourmet food and delicatessen brand, which relied on Splio, a marketing automation and CDP platform that integrates the most advanced and essential CRM features, to maximize its online strategy, improve its customer relationship and grow its CRM.
They tell us all about their experience in their venezuela number data case study, How does Splio support Fauchon in its CRM growth strategy? Deseasonalizing purchases to build a long-lasting relationship with customers, which you can download completely free of charge.
Download the case study
What Fauchon wanted to achieve
Fauchen needed to de-seasonalize purchases , build a better relationship with its customers and provide them with a new valuable experience. To achieve its goals, it chose Splio’s Marketing Automation platform , loyalty engine and Customer Data Platform to centralize and make the most of its customer data and implement greater personalization and customer insight.
In addition, to increase the frequency of customer purchases, they implemented three types of communications depending on each occasion and user need: a gift during the holidays (Easter, Mother's Day/Father's Day, Christmas), a gift for birthdays (both for customers and those around them), and treating themselves to small pleasures throughout the year.