Conversion calculation formula
Posted: Mon Jan 06, 2025 5:30 am
Conversion can be calculated using a formula, using data from Yandex.Metrica or from CRM.
How to calculate sales conversion using the calculation formula
Conversion is calculated using the following formula: (number of leads who took action) / (total number of leads) x 100%. For example: 24 people out of 120 potential customers bought the product. Accordingly: 24 / 120 x 100 = 20% conversion. The conversion calculation formula gives a result that is worth analyzing - and assessing how much money such a conversion brings to the business.
When calculating the conversion percentage, it is important to consider the time period. For example, to calculate the conversion for March, you need to consider March leads and their actions. Managers bolivia whatsapp phone number often make a mistake when, when calculating conversion, they consider the actions of customers who came in last month and performed the action in the current month. If you mix leads from different months, you will not be able to identify the current conversion.
How to calculate sales conversion using Yandex.Metrica
To calculate sales conversion using Yandex.Metrica, you can use goals that track actions taken on your site, such as placing an order or purchasing a product. After setting goals in Yandex.Metrica, you will see sales conversion in reports.
Using a CRM system
When it comes to using a CRM system to calculate conversion, you can analyze data on completed sales, number of customers, and use special reports or CRM tools to track and analyze conversion.
Features of sales funnel conversion
If we consider conversion in the context of a sales funnel, it can be calculated both from the first stage to the last ("new lead - payment received"), and between intermediate stages ("meeting scheduled - invoice sent" or "need identified - commercial proposal sent"). That is, conversion can be calculated from one stage to any other.
How to calculate sales conversion using the calculation formula
Conversion is calculated using the following formula: (number of leads who took action) / (total number of leads) x 100%. For example: 24 people out of 120 potential customers bought the product. Accordingly: 24 / 120 x 100 = 20% conversion. The conversion calculation formula gives a result that is worth analyzing - and assessing how much money such a conversion brings to the business.
When calculating the conversion percentage, it is important to consider the time period. For example, to calculate the conversion for March, you need to consider March leads and their actions. Managers bolivia whatsapp phone number often make a mistake when, when calculating conversion, they consider the actions of customers who came in last month and performed the action in the current month. If you mix leads from different months, you will not be able to identify the current conversion.
How to calculate sales conversion using Yandex.Metrica
To calculate sales conversion using Yandex.Metrica, you can use goals that track actions taken on your site, such as placing an order or purchasing a product. After setting goals in Yandex.Metrica, you will see sales conversion in reports.
Using a CRM system
When it comes to using a CRM system to calculate conversion, you can analyze data on completed sales, number of customers, and use special reports or CRM tools to track and analyze conversion.
Features of sales funnel conversion
If we consider conversion in the context of a sales funnel, it can be calculated both from the first stage to the last ("new lead - payment received"), and between intermediate stages ("meeting scheduled - invoice sent" or "need identified - commercial proposal sent"). That is, conversion can be calculated from one stage to any other.