How to get a Knowledge Graph for your business?
Posted: Mon Jan 06, 2025 5:30 am
In reality, displaying your Knowledge Graph in SERP can represent an added value for your company and make your positioning in Google more advantageous: it can bring benefits to branded keywords , it can offer basic information about your company to users and drive subsequent interactions with your website . Furthermore, a brand that presents itself in SERP with the Knowledge Graph box gains credibility and authority .
Search engine positioning has nothing to do with the appearance of the Knowledge Graph. Google displays it when a user searches for very specific information. If you want your company to be presented through this Google feature, the first thing you need to do is optimize your content for informational queries .
The usual purpose of an informational query is to iran phone number get information about a topic/person/product that a user is searching for. So, if you want to rank well on search engines for this type of keyword, you need to optimize your content to provide answers to potential search queries related to your website topics.
You can check out the article written by SEOpressor on the topic: “ How to Get Your Business On Google Knowledge Graph (for Free!) ”.
In addition to optimizing your site for informational queries, if you want to be presented by the search engine with a knowledge graph, you need to make sure that your website is positioned at the top of the SERP, or at least on the first page. Creating a Wikipedia page for your company could be very useful in obtaining this Google feature.
Since February 2016, Google has allowed official brand representatives to make changes to their Knowledge Graph listings. According to Google, to prove that you are an official representative, "you must be signed in as an owner on the brand's official website, YouTube channel, or Google+ page . "
Search engine positioning has nothing to do with the appearance of the Knowledge Graph. Google displays it when a user searches for very specific information. If you want your company to be presented through this Google feature, the first thing you need to do is optimize your content for informational queries .
The usual purpose of an informational query is to iran phone number get information about a topic/person/product that a user is searching for. So, if you want to rank well on search engines for this type of keyword, you need to optimize your content to provide answers to potential search queries related to your website topics.
You can check out the article written by SEOpressor on the topic: “ How to Get Your Business On Google Knowledge Graph (for Free!) ”.
In addition to optimizing your site for informational queries, if you want to be presented by the search engine with a knowledge graph, you need to make sure that your website is positioned at the top of the SERP, or at least on the first page. Creating a Wikipedia page for your company could be very useful in obtaining this Google feature.
Since February 2016, Google has allowed official brand representatives to make changes to their Knowledge Graph listings. According to Google, to prove that you are an official representative, "you must be signed in as an owner on the brand's official website, YouTube channel, or Google+ page . "