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Then, and only then, can you confirm that you have this level of access and you are good to go. By logging into Google Analytics you can choose the account and property you want to manage, then click Admin. This takes you to the Account User Management or Property User Management section, depending on the level of access you want to provide. This is where you can add users by entering their email addresses and choosing the appropriate permissions. The 3 levels of access to analysis Access permissions in Google Analytics exist at three main levels: Viewer, Editor, and Administrator.


At each access level, you can determine who has kenya number data permission to see, edit, or manage your account settings and data. Viewer The most basic permission level is Viewer, which is ideal for users who don't need to make changes to their account or settings, but just want to review data reports and insights. It provides access to view reports, metrics, and dashboards, but has no edit, management, or configuration rights to change settings. Assign this level to team members who will only analyze data without making changes. publisherand allows the user to edit settings within the Google Analytics property.


Editors can create and edit views, goals, filters, and segments, while also connecting analytics to other apps in the Google suite, such as Google Ads. As such, this is an intermediate level of access best suited for stakeholders with a management role who are responsible for setup and configuration in Google Analytics, but do not require administrative level access. You should assign Publisher permission to third-party marketers, analysts, or even consultants who are tasked with changing goals or filters in their work, but who have no role in managing all user access or account settings. Administrator The administrator level provides full permission in Google Analytics.