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Social Eating: Catering 2.0. A Case Study

Posted: Mon Jan 06, 2025 5:26 am
by arafatenzo
In a world where we are increasingly overwhelmed by relationships that are built and maintained over time through the use of the virtual network, the creation of a real situation in which to establish new bonds in a context that becomes a facilitator, such as that of good wine and good food, becomes an added value for a venue, which inevitably becomes a distinctive and identifying trait of the brand. This means involving the customer and making him feel part of the company, despite his role as an "external".

It is also a type of initiative that allows the brand to tell stories , to narrate and to narrate itself through the voice of the main actors: the customers, their satisfaction, their emotions, their smiles.

Sharing, exciting and creating added value are germany phone number objectives that can no longer be ignored in a communication strategy that aims to be successful: social eating, through the pleasure of good food, has allowed us to talk about our restaurant using a competent and at the same time engaging language, capable of capturing the public, starting from the public itself.

An experience in the spirit of sharing to challenge the barriers of mistrust, worldliness, technology, and to be able to share something new while looking each other in the eye: a phenomenon of social innovation. Social eating thus becomes the new frontier for catering that rides the wave of social media, social food and the desire to experiment of new 2.0 customers.

What do you think about social eating?
In your opinion, what is the reason why he was so successful in this restaurant?