Overview of app store analysis
Posted: Mon Jan 06, 2025 5:16 am
In addition to influencing ranking and visibility in app stores, your app retention rate lets you know how useful and interesting your product is to your users.
Retention rate is a good example of how ASO transcends the simple elements of your app store page.
Your ASO work also extends to app performance, user flows, user experience (UX), user interface (UI), and even app content.
Like many marketing channels, ASO works best when integrated with all other parts of the team, including app design and development.
Analytics data provided by app stores shows retention rates and other engagement metrics.
Here is an example of analysis in App Store Connect :
Stay informed about these metrics and work closely with your team members to refine and improve these numbers over time.
This may require getting your hands dirty with belize phone data the app, but it will strengthen your ASO strategy and improve the app as a whole.
Consider learning various techniques and implementing strategies to improve your app retention rates.
Incorporate Other Marketing Channels
App store SEO can and should be the primary driver for downloading your app.
But leveraging other marketing channels to increase downloads can be even more fruitful.
Typically, users enter the app store and search when they are at the bottom of the purchase funnel (BoFu) and ready to make a decision.
These users have probably already done some research and know almost exactly what they want. You may be able to convince them with attractive visuals and texts on the online store page, but they have already gone through most of their decision-making process.
By leveraging other marketing channels, you can capture a broader audience and reach those at the top of the purchase funnel (ToFu).
Retention rate is a good example of how ASO transcends the simple elements of your app store page.
Your ASO work also extends to app performance, user flows, user experience (UX), user interface (UI), and even app content.
Like many marketing channels, ASO works best when integrated with all other parts of the team, including app design and development.
Analytics data provided by app stores shows retention rates and other engagement metrics.
Here is an example of analysis in App Store Connect :
Stay informed about these metrics and work closely with your team members to refine and improve these numbers over time.
This may require getting your hands dirty with belize phone data the app, but it will strengthen your ASO strategy and improve the app as a whole.
Consider learning various techniques and implementing strategies to improve your app retention rates.
Incorporate Other Marketing Channels
App store SEO can and should be the primary driver for downloading your app.
But leveraging other marketing channels to increase downloads can be even more fruitful.
Typically, users enter the app store and search when they are at the bottom of the purchase funnel (BoFu) and ready to make a decision.
These users have probably already done some research and know almost exactly what they want. You may be able to convince them with attractive visuals and texts on the online store page, but they have already gone through most of their decision-making process.
By leveraging other marketing channels, you can capture a broader audience and reach those at the top of the purchase funnel (ToFu).