Types of Sales Promotion and How to Implement
Posted: Mon Jan 06, 2025 5:01 am
A sales promotion is a marketing strategy that seeks to spark consumer interest and generate demand for its products, services and offers through short-term campaigns.
Customers love sales promotions . That's why they are the best allies of sellers, especially during slow seasons.
Learn about the different types of promotions that can boost your sales, increase traffic to your online store and build customer loyalty .
In this article, you will learn what a sales promotion is along with examples so that you can understand them perfectly and get inspired to create the next promotion to boost your profits.
Boost your brand by creating your own online store.
Characteristics of a sales promotion
The main reason why a company chooses to number data implement a sales promotion is clear: to increase the profits of its products or services .
For this reason, it is important to first determine the objective to be achieved with each promotion. In addition, it is necessary to consider the incentives and implementation to be used , as well as the dissemination channels to make it known .
But let's look at each element separately to understand the whole package.
Aim
To determine this, answer the question: What do I hope to achieve with this promotion? You may be looking for more sales, brand recognition, customer loyalty, creating an alliance with a strategic partner, or a combination of several objectives.
Incentive and implementation
You must establish the benefit or extra that you are going to offer in your promotion and how you are going to put it into practice . It can be something tangible (such as an additional product, a free sample or a surprise gift) or intangible (a discount).
Diffusion
How will you publicize the promotion? It can be through flyers , a display ad campaign on search engines, social networks or simply surprising your customers with a gift with their next purchase.
Learn more...
Article
How to sell more: 14 tips to increase your business sales
Image from: How to sell more: 14 tips to increase your business sales
8 Types of Sales Promotion [with Examples]
Depending on the type of incentive, the way in which you will grant it and the way of implementing it, there are different types of sales promotion:
By price
By quantity
For launch or special date
For payments in installments
Gifts
Discount coupons and points
Games, activities and dynamics
Multi-brand alliances and combinations
Let's look at each one in detail.
Customers love sales promotions . That's why they are the best allies of sellers, especially during slow seasons.
Learn about the different types of promotions that can boost your sales, increase traffic to your online store and build customer loyalty .
In this article, you will learn what a sales promotion is along with examples so that you can understand them perfectly and get inspired to create the next promotion to boost your profits.
Boost your brand by creating your own online store.
Characteristics of a sales promotion
The main reason why a company chooses to number data implement a sales promotion is clear: to increase the profits of its products or services .
For this reason, it is important to first determine the objective to be achieved with each promotion. In addition, it is necessary to consider the incentives and implementation to be used , as well as the dissemination channels to make it known .
But let's look at each element separately to understand the whole package.
Aim
To determine this, answer the question: What do I hope to achieve with this promotion? You may be looking for more sales, brand recognition, customer loyalty, creating an alliance with a strategic partner, or a combination of several objectives.
Incentive and implementation
You must establish the benefit or extra that you are going to offer in your promotion and how you are going to put it into practice . It can be something tangible (such as an additional product, a free sample or a surprise gift) or intangible (a discount).
Diffusion
How will you publicize the promotion? It can be through flyers , a display ad campaign on search engines, social networks or simply surprising your customers with a gift with their next purchase.
Learn more...
Article
How to sell more: 14 tips to increase your business sales
Image from: How to sell more: 14 tips to increase your business sales
8 Types of Sales Promotion [with Examples]
Depending on the type of incentive, the way in which you will grant it and the way of implementing it, there are different types of sales promotion:
By price
By quantity
For launch or special date
For payments in installments
Gifts
Discount coupons and points
Games, activities and dynamics
Multi-brand alliances and combinations
Let's look at each one in detail.