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Collaborative access allows multiple individuals or teams to manage and optimize GMB profiles, promoting teamwork, efficiency, and informed decision-making. In this detailed guide, we’ll delve into the step-by-step process of sharing access within Google My Business, allowing businesses to leverage the full potential of this platform through collaborative efforts. Sharing Google My Business Access on Desktop or Laptop: A Step-by-Step Guide Determine user roles In Google My Business (GMB), user roles play a crucial role in defining access levels and responsibilities. Understanding the distinctions between these roles is essential before granting access. Here are the key user roles: GMB Owners: over GMB controls.