Subscribe to RB.RU in Telegram

[sadiksojib35]

How to choose a product manager depending on the stage of the company's development
Director of Product and Technology Development at Kion online cinema

It often happens that a company hires a Product Owner, but in the end the expectations of the candidate and the company do not match. What can be done to prevent this from happening?

The most effective tool against disappointment at the start is to understand what specifics and skills of a product manager a business needs depending on its stage of development.

Alexey Arefyev, Director of Product and Technology belgium whatsapp phone number Development at the online cinema Kion, shared his system for grading product managers depending on the stage of the company's development.

Content

At the Implementation stage, hire a product researcher
At the "Growth" stage, a product builder would be suitable
At the stage of "Maturity" you need a product jeweler
At the Decline stage, look for a product gravedigger
How to understand what type of product you are as a specialist
Conclusion


American professor Geoffrey Moore has derived a curve of stages of company development depending on sales volume. Each stage has different goals, objectives and opportunities for product development.


Over the years, I have realized that different types of product managers are needed for each stage. In this article, I will tell you how to find a product manager: what questions to ask, how to communicate with them on the task, and what KPIs to set.