For instance, the process to produce blo

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For example, you may include blog posts, videos, and infographics in your content marketing. Blogs will usually require a writer and an editor, while video content needs several team members, from scriptwriters to video editors. To create infographics, you may need to bring in a graphic designer as well as a writer. 3. Map processes for each type of content For each type of content that you plan to produce, map out the entire process, from initial research all the way through to publication. By doing so, you can create repeatable workflows that are easy to follow.

g posts may involve the following saudi arabia phone numbers steps: research, write, edit, revise, review, approve, upload, sign-offs, and publish. Content can stall at different steps, so account for this also. For example, once at the review stage, be sure to include who can make the final decision on the content in this part of the process, so it doesn’t linger longer than necessary. 4. Assign roles Determine who will be responsible for each step in the process. For example, you may start with a freelance SEO writer composing the content before it goes to an in-house editor for the first review.


Depending on the type of content, you may need a variety of team members involved, including writers, editors, proofreaders, illustrators, photographers, videographers, or graphic designers. Once you assign roles, be sure to communicate responsibilities to each team member also. Provide them with access to the style guide and any other resources you deem necessary. 5. Establish timelines and due dates Determine due dates for each step in the process and include these on your calendar or work schedule. To help with this, do your best to estimate how much time each step will take.