These four stages are new user activation, new user retention, long-term retention, and lost user recall. Traditionally, we might only focus on long-term retention, but in reality, each stage is equally important. The new user activation stage mainly focuses on how to enable users to quickly understand the value of the product and start using the product. The new user retention stage focuses on helping users form usage habits. The long-term retention stage requires continuing to provide value to users and maintain user interest.
to reactivating users in various ways after they have chile phone numbers been lost. () The Importance of New Users’ First Value Experience The moment when new users first feel the value of a product, the “Aha moment,” is crucial to user retention. If users never feel the value of your product, you can’t talk about retention. A user at this stage may just be a visitor, not a real user. Therefore, product design and operation strategies should focus on helping users reach this “Aha moment” as soon as possible.
() Closed Loop Hook Model and User Behavior The Hook Model and the Closed Loop Concept of User Behavior emphasize that users can continue to complete key behaviors through a closed loop design, while providing variable rewards to motivate users to continuously complete this closed loop and ultimately form usage habits. This model consists of four steps: trigger, action, variable reward, and investment. By repeating this cycle, users gradually form usage habits and improve retention rates. () Improve user engagement: frequency, intensity, number of features, number of scenarios The key to improving long-term user retention is to increase user engagement, including frequency of use, intensity of use, number of features used, and number of usage scenarios.