A recent study from Wyzowl found that 86% of businesses use video as a marketing tool. But does this mean that they all make a significant impact? Can you even remember the last marketing video that really impressed you and made you act?
Most marketing videos are light on information and heavy on repetition. You can and should do better, as a well-planned video can create a powerful, lasting impact, create brand awareness, and ultimately leads.
You are ready to invest in video. Read on to learn how to create a video that really delivers results.
The Makings of a Great Video
You might want to delve straight into pre-production, but have registered nurse database you thought about the reason you want to use video and who it will address? What’s the story you are telling, how do you want to tell it, and who do you tell it to? And, most importantly, will it satisfy your audience’s needs and pain points? Only then you can decide on what video format, if any, you want to use.
Also, remember to make the video timely as well as respectful of other people’s time. Don’t waste your time with lengthy introductions. Instead, get straight to the point.
Finally, what’s the rationale behind the video? How does it fit into your overall content strategy? What’s the messaging? Where will you promote it? Is it part of a series?
To sum it up: Remember the three Rs – reason, respect, and rationale – before you even start pre-production. This will save you time as well as money in the longer run.