sms marketing open rate
Posted: Sat Dec 28, 2024 7:09 am
How do I know if my SMS marketing campaign is successful?
To know if your campaign is successful, you need to look at the engagement rate.
This engagement rate depends on key performance indicators, also called KPIs.
Here are the KPIs that determine the level of engagement of each of your leads:
The opening rate
The click rate
The conversion rate
The opening rate is the first indicator to look at. Obviously, for your recipients to click on your links and buy your products, they must first open your message!
Regarding the click rate, beyond 10%, you can consider your campaign a success.
Finally, a conversion rate is a guarantee of success. And the more personalized your SMS campaign is, the more you will be able to convert your prospects. Companies, depending on their strategy and their objective, el-salvador telephone number data can define different KPIs, with the aim of maximizing return on investment. From one channel to another (email, networks, social, blog) the notion of success can vary greatly.
3 Advantages of personalized SMS for your marketing campaigns
Whether it is a classic SMS, an enriched SMS or an RCS, all generate higher engagement rates if they are personalized.
Please note that a classic SMS cannot be as personalized as an enriched SMS, or an RCS, since it only contains alphanumeric characters. It cannot be as long as an email, which allows more text to be inserted.
What is the point of sending personalized text messages?
Here are 3 advantages.
To know if your campaign is successful, you need to look at the engagement rate.
This engagement rate depends on key performance indicators, also called KPIs.
Here are the KPIs that determine the level of engagement of each of your leads:
The opening rate
The click rate
The conversion rate
The opening rate is the first indicator to look at. Obviously, for your recipients to click on your links and buy your products, they must first open your message!
Regarding the click rate, beyond 10%, you can consider your campaign a success.
Finally, a conversion rate is a guarantee of success. And the more personalized your SMS campaign is, the more you will be able to convert your prospects. Companies, depending on their strategy and their objective, el-salvador telephone number data can define different KPIs, with the aim of maximizing return on investment. From one channel to another (email, networks, social, blog) the notion of success can vary greatly.
3 Advantages of personalized SMS for your marketing campaigns
Whether it is a classic SMS, an enriched SMS or an RCS, all generate higher engagement rates if they are personalized.
Please note that a classic SMS cannot be as personalized as an enriched SMS, or an RCS, since it only contains alphanumeric characters. It cannot be as long as an email, which allows more text to be inserted.
What is the point of sending personalized text messages?
Here are 3 advantages.