In this article, discover the importance of social media united kingdom mobile phone number list management and comments for your local marketing strategy as well as the Digitaleo features at your disposal to develop your brand image and the engagement of your local communities .
1. Why enrich our solution with Facebook & Instagram comment moderation?
2. How does the comment moderation feature of our social media module work?
3. Support from Digitaleo teams
Conclusion
moderation of facebook and instagram comments
1. Why enrich our solution with Facebook & Instagram comment moderation?
Our Digitaleo local marketing solution offers a social media module , which allows brands to make local publications on the Facebook, Instagram and Linkedin pages of their establishments. In addition to the publication part, we decided to add the possibility of responding to comments received on social networks. Thanks to the "Digitaleo Inbox ", all comments are centralized in the same place, which allows the headquarters or establishment to not leave any subscriber without a response.
In addition, the Facebook and Instagram algorithm highlights the posts that Internet users interact with the most . The content that generates the most engagement (shares, likes, comments, etc.) will be prioritized in news feeds. Responding or reacting, by liking the comments under your posts, is therefore essential to encourage your subscribers to interact with your posts. In addition, 1 in 5 Internet users say that engagement and comments on social networks influence their purchasing decision. 2
As Marc, Sales Manager at Digitaleo, points out, “ The responses to comments that you make under a post, just like the responses to customer reviews, are a showcase of the consideration that you show your customer .”
Comment moderation: what are the benefits for your brand ?
Engagement : Build loyal, engaged communities by simply interacting with your followers.
Reputation : Make a good impression on those who discover your brand and/or products on social media.
Image : Protect your brand from abusive comments on social media.
Customer satisfaction : offer an easy-to-access and responsive channel to make yourself available to your customers.
Decathlon management Facebook comments
Example of the company Decathlon, which increases the number of participants in
an event, thanks to its good management of Facebook comments
To go further: if you want to know more about the steps to improve your social media strategy, you can consult our article . How the comment moderation feature of our social media module works
2. How does the comment moderation feature of our social media module work?
Digitaleo aims to simplify your local marketing and adapts to your organization to facilitate your daily life and that of your establishments. If you own several establishments, you will then be able to manage your comments in the most efficient way regardless of your type of organization:
Centralized : your headquarters teams take care of it.
Decentralized : you delegate the response to comments to your local teams.
Mixed : at headquarters or locally depending on the type of your establishments (e.g.: integrated, franchised).
Here are the detailed features offered in the Digitaleo “Inbox”:
Filter reviews by establishment, affiliate groups
Filter comments by social networks
Displaying the post's post and comment thread
Reply, like, hide or ignore comments. Note that in some cases, it may be wise to hide comments if you find them abusive. In this case, you can make sure that the comment is no longer visible to other Internet users.
Editing or Deleting Responses
Automatic categorization of comments: “pending”, “replied”, “hidden”, “ignored”
centralize management of Facebook and Instagram comments
Centralization of Facebook and Instagram comments on Digitaleo
Spoiler : our teams continue to develop our social media module with the upcoming arrival of cross-posting and the ability to respond to your private Messenger and Instagram messages on the platform .
digital support
3. Support from Digitaleo teams
At Digitaleo we have a dedicated contact per client to train teams, whether at headquarters or locally. This support can take several forms: tailor-made deployment, training webinars, monthly performance monitoring and awareness of best practices to adopt to achieve your goals.
To get started with moderating comments on your social networks, start by:
Define your community manager charter to guarantee a tone and harmony in terms of structure (writing rules, vocabulary, emojis, hashtags, etc.)
Respond or react to 100% of comments as for your customer reviews
Respond quickly , ideally within 2 hours and no later than 7 days
Hide abusive comments : comments will have an impact on your image, so if a comment is unjustified or abusive, we advise you to hide it. Tip: keep negative comments visible and only hide those that you consider unjustified to keep your page authentic.
Conclusion
As you will have understood, moderating comments on social networks is very important for developing the engagement of your communities, but also for creating brand preference.
If you are looking to improve your local marketing strategy more broadly, you can use our free audit tool to take stock of your marketing strategy.