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Of competition, you can often find ways to use short keywords to your advantage. Long-Tail Keywords In contrast, long-tail keywords are much more specific in their nature, which makes it easier to match the topic up to user intent. They’re also — as the name implies — longer than just one or two words. As an example, something like green chili chicken tacos recipe or red running shoes would all be considered long-tail keywords.


See how it works? More adjectives and descriptive phrases narrow down the search process and make it turkey telegram number list easier for your audience to find exactly what they are looking for. Questions Another type of keyword that digital marketers use is questions. Often, this is a great strategy if the product or service you offer solves a problem or relates to educating others in some way. Let’s look at how this would work.


Pretend for a moment that you own a company that sells a special type of ghost pepper chili sauce. If you were trying to get the recipe section of your website to rank better organically, then you might use a keyword question like how do you make spicy cocktails using hot sauce? The good part about targeting keywords in the form of a question is that you’re also getting additional short and long-tail keywords in the actual question itself.