Marketing in eCommerce – #MarketerosNocturnos at eShow Madrid 2017
Posted: Sat Dec 28, 2024 6:04 am
eShow Madrid celebrates its 31st edition and promises to be packed with new features and excellent content. On October 25 and 28, IFEMA will host this important event for professionals in eCommerce, Digital Marketing, Hosting & Cloud, Social Media, Mobile and Internet of Things.
Some #MarketerosNocturnos have been invited to participate in a round table where we will talk about the importance of Marketing in eCommerce . In addition, with the help of Félix Ros , we will go over efficient online advertising in eCommerce, where his extensive experience will be important in providing content for the subsequent round table.
Our session will be in Pavilion 5 of IFEMA, in Auditorium 4, from 5:30 p.m. to 7:00 p.m.
The sectors that can be found at this event are diverse but totally focused on the world of Digital Marketing :
Personally, it will be a great pleasure to represent the Night Marketers movement at this event, together with Daniel Robles (Murcia), Agustín Madariaga (Seville), Félix Ros (Murcia), Andrea Pallares (Mexico) and Martín Díez (Mexico).
The event will feature a total of 265 speakers from all over the world, who will address the latest developments in the topics through presentations, workshops, discussion panels, etc.
Google, Alibaba, Vodafone, Iberia, Seur, BrandsDistributions and 200 other companies will be the stars of this upcoming eShow Madrid, which is expected to attract more than 10,000 professionals.
Artificial Intelligence ( AI) is so important this year that, for the first time, an alternative fair is dedicated entirely to this topic, AIShow . Along with AI, Big Data is the other major trend in the eCommerce sector. The challenges of internationalisation for fashion companies and advances in marketing will also be a fundamental part of the congress agenda, in addition to the already classic business success stories.
The Managing Director of Southern Europe of Alibaba , Rodrigo Cipriani Foresio , will speak to us about the importance of having a partner when opening up to the list of telegram users in israel international market . In his presentation, he will illustrate how the Chinese technology company intends to rewrite the future of commerce by creating a new joint shopping experience based on online, offline, logistics and data.
Andy Stalman , known worldwide as “Mr. Branding” , will focus on the new branding of the 21st century, inspired by anthropology, sociology and psychology:
“The key to creating a successful brand is to reach the hearts of customers. A recognized brand generates consumer behavior, a beloved brand generates commitment. And how do we achieve this? By offering experiences, making the customer part of the brand story . ”
For Google , the key to the future of eCommerce lies in the mobile web, as Miguel Martínez will explain in his masterclass “The mobile web to come” .
This year the fair reaches its maximum expression thanks to the varied agenda of activities such as:
BlackFriday Stage , the auditorium that presents the latest solutions to prepare your eCommerce for the new BlackFriday campaign.
Marketplace Circus aims to follow the trends in the sector, in which more and more e-commerce sites decide to sell through Marketplaces or create their own.
The Store of the Future arrives in Madrid in an area of 80m2 that recreates a connected store where the latest solutions in Smart Retail can be found: Digital Signage, Virtual Catalog Design, Wi-Fi Marketing, Software Solutions, Price Intelligence and much more.
Net Fashion Forum: This year, the forum dedicated to fashion will focus on the internationalisation of companies in the sector, with the help of Brandsdistribution.
TOP500 Guide , after its first edition of the TOP 100 Ecommerce Guide, which brought together the 100 eCommerce companies with the highest turnover in Spain, eShow is already preparing its second guide, increasing it to 500 eCommerce companies with the main KPIs: turnover, traffic, deliveries, buyers and average ticket, among others.
As you can see, this is one of the most important events held in the world on eCommerce and all its possible digital “satellites” .
If you are interested in attending the event, we have a Free General Admission code .
Some #MarketerosNocturnos have been invited to participate in a round table where we will talk about the importance of Marketing in eCommerce . In addition, with the help of Félix Ros , we will go over efficient online advertising in eCommerce, where his extensive experience will be important in providing content for the subsequent round table.
Our session will be in Pavilion 5 of IFEMA, in Auditorium 4, from 5:30 p.m. to 7:00 p.m.
The sectors that can be found at this event are diverse but totally focused on the world of Digital Marketing :
Personally, it will be a great pleasure to represent the Night Marketers movement at this event, together with Daniel Robles (Murcia), Agustín Madariaga (Seville), Félix Ros (Murcia), Andrea Pallares (Mexico) and Martín Díez (Mexico).
The event will feature a total of 265 speakers from all over the world, who will address the latest developments in the topics through presentations, workshops, discussion panels, etc.
Google, Alibaba, Vodafone, Iberia, Seur, BrandsDistributions and 200 other companies will be the stars of this upcoming eShow Madrid, which is expected to attract more than 10,000 professionals.
Artificial Intelligence ( AI) is so important this year that, for the first time, an alternative fair is dedicated entirely to this topic, AIShow . Along with AI, Big Data is the other major trend in the eCommerce sector. The challenges of internationalisation for fashion companies and advances in marketing will also be a fundamental part of the congress agenda, in addition to the already classic business success stories.
The Managing Director of Southern Europe of Alibaba , Rodrigo Cipriani Foresio , will speak to us about the importance of having a partner when opening up to the list of telegram users in israel international market . In his presentation, he will illustrate how the Chinese technology company intends to rewrite the future of commerce by creating a new joint shopping experience based on online, offline, logistics and data.
Andy Stalman , known worldwide as “Mr. Branding” , will focus on the new branding of the 21st century, inspired by anthropology, sociology and psychology:
“The key to creating a successful brand is to reach the hearts of customers. A recognized brand generates consumer behavior, a beloved brand generates commitment. And how do we achieve this? By offering experiences, making the customer part of the brand story . ”
For Google , the key to the future of eCommerce lies in the mobile web, as Miguel Martínez will explain in his masterclass “The mobile web to come” .
This year the fair reaches its maximum expression thanks to the varied agenda of activities such as:
BlackFriday Stage , the auditorium that presents the latest solutions to prepare your eCommerce for the new BlackFriday campaign.
Marketplace Circus aims to follow the trends in the sector, in which more and more e-commerce sites decide to sell through Marketplaces or create their own.
The Store of the Future arrives in Madrid in an area of 80m2 that recreates a connected store where the latest solutions in Smart Retail can be found: Digital Signage, Virtual Catalog Design, Wi-Fi Marketing, Software Solutions, Price Intelligence and much more.
Net Fashion Forum: This year, the forum dedicated to fashion will focus on the internationalisation of companies in the sector, with the help of Brandsdistribution.
TOP500 Guide , after its first edition of the TOP 100 Ecommerce Guide, which brought together the 100 eCommerce companies with the highest turnover in Spain, eShow is already preparing its second guide, increasing it to 500 eCommerce companies with the main KPIs: turnover, traffic, deliveries, buyers and average ticket, among others.
As you can see, this is one of the most important events held in the world on eCommerce and all its possible digital “satellites” .
If you are interested in attending the event, we have a Free General Admission code .