Managing the social media of an organization or brand requires time and experience. Have you ever wondered why your business needs a social media manager ? You may think that you can do this job while taking care of other tasks, but that could be a mistake that will cost you dearly. At Posicionamiento Web Salamanca we explain the reasons for hiring a professional.
What is a social media manager (SMM)?
The social media manager is the person in charge of designing a company's strategy for social media. That is, he or she will manage the actions to be carried out on each platform based on the organization's objectives.
In addition to creating the plan that the brand will follow on social media, the SMM is responsible for analyzing and interpreting the data that these platforms provide. To do this, they will use key performance indicators or KPIs.
The social media manager is not the canada telegram phone numbers as a community manager ; instead, both are part of the team in charge of managing social networks. The CM's role is to execute the strategy designed by the SSM; in addition, he or she serves as a communication link between the audience and the organization.
This leads us to ask what the functions of the social media manager are.
What does a social media manager do ?
There is a lot of work behind the posts that your audience sees on social media. This involves a lot of planning to make sure that each post is useful, creative, current, aligned with the company's goals, and engaging.
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Then there is all the additional work that is generated once the posts are made. You have to monitor what happens on social media and check if they are meeting the goals set.
When looking at this remote job, many people think it's just about making posts on a social platform, so they think they can handle all the work. But when you learn the details of the social media manager's functions, you'll realize why a professional should do it.
SMM tasks include:
Evaluate which social networks are best for the company to have a presence on.
Create the content calendar for the different platforms.
Develop the plan to follow for crisis management on social networks .
Create and launch marketing campaigns for different networks.
Manage the budget to be allocated to the campaigns.
Analyze the results of each campaign carried out.
Design strategies to attract audiences through social platforms.