2. Think About What Blog Post Structures

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2. Think About What Blog Post Structures You’ll Use
Some blogs are known for the type of content they create. For instance, here on RyRob, I publish a lot of in-depth guides and how-to’s. You might enjoy a blog that’s full of unbiased reviews, funny listicles, or some other type of content entirely.

On a completely different page, here’s an example of prolific author Seth Godin’s blog and how his minimalist, short-form writing style takes shape:

Example of an essay style blog post (from Seth Godin)
As you start to develop your own blogging style, think about what blog post structures you want to use. You might like to try out a few different ones to see what you enjoy writing—and what seems to resonate with your readers.

3. Keep Your Paragraphs Short
Blog posts are read on screens—and increasingly on tiny mobile screens. To make your posts as easy to read as possible, keep your paragraphs short. (Plenty of book blurbs on Amazon are good examples of this.)

Short paragraphs also help you to write in a more informal style, rather than an academic style or as though you’re writing a business report. This suits most bloggers and readers well.

4. Be Engaging and Conversational
One of the wonderful things about blogging is that there’s a real connection and intimacy between the blogger and the reader, just like there is on social media. You could write a post in the morning, upload it in the afternoon, and have a dozen comments by the evening.

You’re not writing an eBook that might take a year or more to be published—or buy afghanistan number list an article for a magazine that won’t come out for several months. Make the most of the advantages of the blogging medium to engage with your readers in a conversational way. That might mean sharing little snippets about your life, using “you” to talk to the reader, or asking questions and encouraging readers to leave their answers in the comments.

5. Try Out Different Tones: Then Pick One To Stick With
When you’re trying to hit on the right blogging style, it can help to try out different tones. You might draft a post with a deliberately argumentative and forceful tone, then try it out with a much calmer, more positive tone. See which one feels more like “you”.

In the early days of your blog, I think it’s fine to publish pieces that vary a lot in tone. As you establish your target audience and your brand, though, you’ll want to pick one tone to stick with—at least for the majority of the time—in all your content marketing. This should help you to keep readers and build a successful blog.

6. Make Sure Your Style Fits With Your Broader Brand
It might seem obvious, but your writing style does need to fit in with your brand as a whole. You might have a favorite digital marketing blogger who has a fantastic, funny, swear-heavy blogging style… but you probably won’t want to emulate that if your brand is all about calm, gentle parenting!

If your homepage looks very sedate and professional, readers will expect your writing style to be similar. If your blog design includes lots of bright, brash colors, then they’ll expect a more dynamic writing style. Similarly, if you have a podcast, readers will expect you to have a similar “voice” on your blog to your voice on the podcast.