In the world of marketing, as in many other worlds, things are happening faster and faster. Advances, methods, the very culture of the customer… The “click of a button” is a reality and the speed with which we want things, with which things are asked of us and, therefore, with which we need to do things, is faster than ever.
As the title of the article says, marketing automation is here to stay, and this is precisely because technology has to simplify processes, help us to be more productive and help information reach the user, client or buyer more quickly if possible.
What is marketing automation?
The aim is to automate marketing actions through technology (software, application, etc.) in the most natural way possible, simplifying them to achieve greater efficiency. In addition, greater control, metrics and monitoring of them will be achieved.
By having the information recorded in the same technology, the measurement of the actions will yield interesting results to act accordingly.
Advantages of marketing automation
e all probably familiar with, emailing . Now this type of campaign is generated automatically, all you have to do is meet the previously orchestrated parameters. Information iran telegram mobile phone number list regarding your profile, your behavior as a user, interaction, etc., once it is seen that you are the target customer for “x” campaign, the sending of information is automatically activated. Even later, due to a period of inactivity, because you did not make the purchase you put in the cart , etc., the system can send you a reminder. This last case is very common. Have you ever received an email from Amazon saying that they have detected that you have not completed a purchase? Do you think that Amazon has someone on staff who is in charge of these things? Obviously, it is done automatically, but, I repeat, as naturally as possible.
On occasion, I have had clients who require this type of strategy to make their digital letters as effective as possible; there are specialized companies such as SEO Ibérica , which do a good job. You already know me, I am one of those who think that “shoemaker sticks to his shoes” .
We are moving from mass or sectorial emailing to a “one to one” technique. Personalization will be present, and that is something that the recipient always values (and highly).
Marketing automation allows for continuous education of your database. Depending on how the user acts, the criteria can be modified.
It could be said that there are actions of this type of marketing for both acquisition and loyalty . It will depend on the type of product, the maturity of the market, whether it is launched to clients or future clients, etc.
Another interesting aspect of this marketing “technique” is the possibility of carrying out actions on external platforms, that is, tools can be linked to social networks, terminals for sending SMS, etc.