Web Architecture: How to Use Silo Structure for SEO
Posted: Sat Dec 28, 2024 4:54 am
There are many ways to improve your site, today at Web Positioning Salamanca we will talk about web architecture and how to use the Silo structure for SEO . This name is associated with other industries, but it is beginning to be applied in web optimization. Keep reading and learn more.
What is Web Architecture and Why is it Important for SEO?
Site architecture is an important point within web design and SEO optimization. There are many aspects to consider for this to be considered good, such as:
Don't make people think: be empathetic to your users and give them what they are looking for without having to navigate your entire site, so they don't feel lost.
Fewer clicks: Try to ensure that people do not need to make more than three clicks to reach any page.
Consistency: Be consistent in your navigation format, design principles, and how you display links. For example, all links should look the same.
Follow the industry leaders: This means that if you are an e-commerce site, you should try to make your design more similar to Amazon's. You should place the shopping cart in the right corner, a search bar, among other details.
Unique URLs: Every page and post should have a unique URL.
Internal links: they must be relevant, avoid cambodia telegram phone numbers stuffing, among other details.
Don't forget the sitemap: you must keep it updated and in line with your website.
What is Silo structure?
If we talk about concepts, silo is about isolating a system, process or department from others. It is related to SEO because search engines prefer sites that make it easy to identify content. Websites that are well organized and that facilitate the user's path.
By using silos on your website, i.e. grouping content and links together, you can send a clear message to users and search engines. It allows them to better understand the relevance of the information.
The Silo structure is one of the many web architecture techniques that exist. It allows you to organize the website and its content into silos (groups) of keywords. This way, you can increase the relevance of these keywords with respect to search engines.
It is an internal linking structure that, if applied well, can help improve your ranking for keywords that are in the silo. There is usually a landing page, on which 3 to 5 keywords are used to rank you, related to the same topic.
Post: Google's Guide to its SEO Systems
This structure will guide the user and search engines through the information on your site, so you have a defined structure.
It is not something new, we can find the first data on this since 2003, it was proposed by Bruce Clay, but recently its importance for SEO has been discovered.
Benefits of applying this structure
It helps you position yourself better in search engines.
A siloed site architecture will help you better focus your link building efforts. You will be able to get better inbound links.
If you decide on PPC campaigns, you will be able to set up more competitive and more stable campaigns, because the bots will see the landing pages differentiated by topics.
How to use the Silo structure for SEO
Learning how to create silos for SEO requires some experience in web positioning . Here we will tell you how to do it.
1. Do keyword research
You need to have a siloed approach to keywords . This isn't something you plan on the fly, but rather something you have to think through.
You need to brainstorm keywords and see if they are economically beneficial enough.
You cannot study keywords alone, but rather families, which you will use in each Silo. You can use any keyword research tool , analyze search volumes, and long-tail keywords.
You can visit other sites in your niche and see how they divide their categories or silos. Take advantage of Wikipedia, Google autocomplete, and others to get a better idea of how to create a silo structure.
For example, on a website selling shoes, you could have silos/categories such as brands, women's shoes, men's shoes, children's shoes. And from there you divide the word families for each one.
2. Plan your silos
Drawing out the silo structure of your website is the best way to see what the architecture will look like. You can do this with Google Sheets or a mind map. The idea is that you can create and organize the different levels.
In Google Sheets you can put details such as search volume and other relevant information about the keyword.
Post: 14 tasks to improve your local SEO #infographic
The structure in general can be visualized as an inverted tree, where the head is the home or main page (with the main keyword). This will be followed by the categories or silos that will be, for example, blog, services, who we are, products.
Then, each silo is divided into subcategories, with long-tail keywords, such as blog categories, each specific service. And from there each of those into fourth-level pages, which would be the products or posts.
The following image shows what your website's silos should look like:
Source infographic
3. Link structure in the Silo
Internal links are an important part of SEO, they allow Google spiders to go from one page to another on your site. It's a great way to build trust and authority. They help you spread link juice across your site.
In the case of a silo structure on your website, you must ensure that each silo is isolated from the other in terms of keywords and links. The internal link structure must be per silo or between pages of the same level.
You can link from the fourth level to the third and second levels of the same silo. Between the pages of the second level. From all to the home page and from the home page to all. But, for example, you should never link from a product in one category to one in another, or from a post in one silo to one in another.
What is Web Architecture and Why is it Important for SEO?
Site architecture is an important point within web design and SEO optimization. There are many aspects to consider for this to be considered good, such as:
Don't make people think: be empathetic to your users and give them what they are looking for without having to navigate your entire site, so they don't feel lost.
Fewer clicks: Try to ensure that people do not need to make more than three clicks to reach any page.
Consistency: Be consistent in your navigation format, design principles, and how you display links. For example, all links should look the same.
Follow the industry leaders: This means that if you are an e-commerce site, you should try to make your design more similar to Amazon's. You should place the shopping cart in the right corner, a search bar, among other details.
Unique URLs: Every page and post should have a unique URL.
Internal links: they must be relevant, avoid cambodia telegram phone numbers stuffing, among other details.
Don't forget the sitemap: you must keep it updated and in line with your website.
What is Silo structure?
If we talk about concepts, silo is about isolating a system, process or department from others. It is related to SEO because search engines prefer sites that make it easy to identify content. Websites that are well organized and that facilitate the user's path.
By using silos on your website, i.e. grouping content and links together, you can send a clear message to users and search engines. It allows them to better understand the relevance of the information.
The Silo structure is one of the many web architecture techniques that exist. It allows you to organize the website and its content into silos (groups) of keywords. This way, you can increase the relevance of these keywords with respect to search engines.
It is an internal linking structure that, if applied well, can help improve your ranking for keywords that are in the silo. There is usually a landing page, on which 3 to 5 keywords are used to rank you, related to the same topic.
Post: Google's Guide to its SEO Systems
This structure will guide the user and search engines through the information on your site, so you have a defined structure.
It is not something new, we can find the first data on this since 2003, it was proposed by Bruce Clay, but recently its importance for SEO has been discovered.
Benefits of applying this structure
It helps you position yourself better in search engines.
A siloed site architecture will help you better focus your link building efforts. You will be able to get better inbound links.
If you decide on PPC campaigns, you will be able to set up more competitive and more stable campaigns, because the bots will see the landing pages differentiated by topics.
How to use the Silo structure for SEO
Learning how to create silos for SEO requires some experience in web positioning . Here we will tell you how to do it.
1. Do keyword research
You need to have a siloed approach to keywords . This isn't something you plan on the fly, but rather something you have to think through.
You need to brainstorm keywords and see if they are economically beneficial enough.
You cannot study keywords alone, but rather families, which you will use in each Silo. You can use any keyword research tool , analyze search volumes, and long-tail keywords.
You can visit other sites in your niche and see how they divide their categories or silos. Take advantage of Wikipedia, Google autocomplete, and others to get a better idea of how to create a silo structure.
For example, on a website selling shoes, you could have silos/categories such as brands, women's shoes, men's shoes, children's shoes. And from there you divide the word families for each one.
2. Plan your silos
Drawing out the silo structure of your website is the best way to see what the architecture will look like. You can do this with Google Sheets or a mind map. The idea is that you can create and organize the different levels.
In Google Sheets you can put details such as search volume and other relevant information about the keyword.
Post: 14 tasks to improve your local SEO #infographic
The structure in general can be visualized as an inverted tree, where the head is the home or main page (with the main keyword). This will be followed by the categories or silos that will be, for example, blog, services, who we are, products.
Then, each silo is divided into subcategories, with long-tail keywords, such as blog categories, each specific service. And from there each of those into fourth-level pages, which would be the products or posts.
The following image shows what your website's silos should look like:
Source infographic
3. Link structure in the Silo
Internal links are an important part of SEO, they allow Google spiders to go from one page to another on your site. It's a great way to build trust and authority. They help you spread link juice across your site.
In the case of a silo structure on your website, you must ensure that each silo is isolated from the other in terms of keywords and links. The internal link structure must be per silo or between pages of the same level.
You can link from the fourth level to the third and second levels of the same silo. Between the pages of the second level. From all to the home page and from the home page to all. But, for example, you should never link from a product in one category to one in another, or from a post in one silo to one in another.