7 Ways to Increase Mobile Website Speed
Posted: Sat Dec 28, 2024 4:50 am
It is not surprising that a slow loading website has a negative effect on conversions. What is not explained is that so many webmasters still neglect this factor. Learn these 7 ways to increase the speed of your mobile website from the help of Web Positioning Salamanca . Apply them to reduce the obstacles that the user encounters when browsing the site.
How loading speed impacts your website
Mobile has become the most used device for browsing, and the percentage of purchases made from them is growing. However, a slow website affects the consumer experience. When we turn to a smartphone or tablet, we expect a fast transaction. But we often encounter a number of obstacles that affect our expectations.
As a result, most users abandon the process and are unlikely to return. A website that takes too long to load affects conversions. If it is an online store, they will not complete the purchase. In addition, speed is an important factor in positioning.
According to a study by Soasta, for every extra second a store takes to load, it will lose 20% of conversions.
When comparing mobile websites with traditional ones, we find that mobile websites have a higher bounce rate. In addition, the number of visits per session is lower than on computers, as is the time spent on the site.
There are certain features that need to be improved to cambodia telegram lead these problems and thus reduce web loading speed . Two of the most important are:
Number of images
Images are one of the elements that most affect the speed of a website. All graphic elements increase the weight of each page and, in general, of the entire site.
According to a Google study, pages with fewer images generate more conversions. They load faster and improve the user experience.
Post: How to migrate to https without losing strength with rel referrer
In addition to taking care of the number of images, you also have to optimize them to improve performance. It is also important to use the correct format for each file.
Source infographic
Too many elements on the web
On the other hand, the number of elements on a page is also a determining factor in loading time. It is important to use only those that are necessary to reduce the effect they have on the speed of the site. It is also important to monitor and optimize them.
7 Ways to Increase Mobile Website Speed
Having to wait for a long time for a website that takes too long to load is annoying. When faced with this situation, most users abandon the site and do not consider returning in the future, thus affecting both customer retention and conversions.
If you have an online store, the problem is more serious, because income depends on performance. When the customer does not find what they are looking for or abandons the purchase because the process is complex, sales drop. That is why you should worry about learning how to improve the speed of my mobile website .
This problem has a solution and there are actions that are not very complex. You can start applying them right now.
1. Measure the speed of the website
First, you need to know how your mobile website performs. Run a speed test on your website to see how it performs. This evaluation will help you find solutions to problems affecting response time.
There are several tools to measure the speed of the mobile version of your website:
Test my site is a Google product designed to measure the performance of websites on mobile devices. It offers personalized recommendations to improve the speed of the site. It also allows you to compare the site with those of the competition and evaluate how your business would improve if the website were faster.
PageSpeed Insights - Another Google tool that allows you to see the performance of the mobile and desktop versions. Based on the analysis, it provides the site's score and provides suggestions for improving speed.
GTMetrix – Analyzes website speed and offers a list of suggestions to speed up loading time.
Web Page Test is one of the most popular tools because it offers a very complete list of mobile site performance. The information is detailed and thanks to this you can solve speed problems.
Post: Google wants you to be more mobile-friendly
2. Reduce the size of the pages
Heavy websites are slower on mobile. Users have to wait for a lot of data to download before they can view the site. To increase the loading speed of a web page, try to keep it under 1000 kb, as recommended by Google. This will make the entire site load faster.
To reduce the size, compress your HTML, JavaScript and CSS files. Reducing their size will improve speed.
Another action that will allow you to increase loading speed is to minify JavaScript and CSS files. This means removing unnecessary lines, whitespace, and comments.
How loading speed impacts your website
Mobile has become the most used device for browsing, and the percentage of purchases made from them is growing. However, a slow website affects the consumer experience. When we turn to a smartphone or tablet, we expect a fast transaction. But we often encounter a number of obstacles that affect our expectations.
As a result, most users abandon the process and are unlikely to return. A website that takes too long to load affects conversions. If it is an online store, they will not complete the purchase. In addition, speed is an important factor in positioning.
According to a study by Soasta, for every extra second a store takes to load, it will lose 20% of conversions.
When comparing mobile websites with traditional ones, we find that mobile websites have a higher bounce rate. In addition, the number of visits per session is lower than on computers, as is the time spent on the site.
There are certain features that need to be improved to cambodia telegram lead these problems and thus reduce web loading speed . Two of the most important are:
Number of images
Images are one of the elements that most affect the speed of a website. All graphic elements increase the weight of each page and, in general, of the entire site.
According to a Google study, pages with fewer images generate more conversions. They load faster and improve the user experience.
Post: How to migrate to https without losing strength with rel referrer
In addition to taking care of the number of images, you also have to optimize them to improve performance. It is also important to use the correct format for each file.
Source infographic
Too many elements on the web
On the other hand, the number of elements on a page is also a determining factor in loading time. It is important to use only those that are necessary to reduce the effect they have on the speed of the site. It is also important to monitor and optimize them.
7 Ways to Increase Mobile Website Speed
Having to wait for a long time for a website that takes too long to load is annoying. When faced with this situation, most users abandon the site and do not consider returning in the future, thus affecting both customer retention and conversions.
If you have an online store, the problem is more serious, because income depends on performance. When the customer does not find what they are looking for or abandons the purchase because the process is complex, sales drop. That is why you should worry about learning how to improve the speed of my mobile website .
This problem has a solution and there are actions that are not very complex. You can start applying them right now.
1. Measure the speed of the website
First, you need to know how your mobile website performs. Run a speed test on your website to see how it performs. This evaluation will help you find solutions to problems affecting response time.
There are several tools to measure the speed of the mobile version of your website:
Test my site is a Google product designed to measure the performance of websites on mobile devices. It offers personalized recommendations to improve the speed of the site. It also allows you to compare the site with those of the competition and evaluate how your business would improve if the website were faster.
PageSpeed Insights - Another Google tool that allows you to see the performance of the mobile and desktop versions. Based on the analysis, it provides the site's score and provides suggestions for improving speed.
GTMetrix – Analyzes website speed and offers a list of suggestions to speed up loading time.
Web Page Test is one of the most popular tools because it offers a very complete list of mobile site performance. The information is detailed and thanks to this you can solve speed problems.
Post: Google wants you to be more mobile-friendly
2. Reduce the size of the pages
Heavy websites are slower on mobile. Users have to wait for a lot of data to download before they can view the site. To increase the loading speed of a web page, try to keep it under 1000 kb, as recommended by Google. This will make the entire site load faster.
To reduce the size, compress your HTML, JavaScript and CSS files. Reducing their size will improve speed.
Another action that will allow you to increase loading speed is to minify JavaScript and CSS files. This means removing unnecessary lines, whitespace, and comments.