Google has allowed emojis in its SERPs again, and that's why at web-positioning-salamanca.com we explain the reasons why you should use emojis in titles and meta descriptions . We also tell you how to do it. Keep reading to learn more about this topic.
How to include emojis in your title and meta description
Emojis are symbols that are universally recognized, across platforms and devices. They can be very useful for attracting users' attention on Google search results pages (SERPs) and creating snippets that increase click-through rates.
Emojis can help you with content marketing . They can also be included in titles when using AdWords.
The method for editing the metadata, i.e. the meta title and meta description, to add emojis will depend on the CMS (content management system) you are using.
If you want to add emojis to your titles and meta descriptions in WordPress, you need to know how to do it, depending on the plugins you have.
Steps to insert emojis into your WordPress metadata
Use the Yoast SEO plugin for WordPress or the All in One SEO plugin. Its free version offers many options and will make your SEO strategy easier. Among them, it allows emojis in the metadata.
Then visit www.amp-what.com where you can see all the emojis available. You can search for the ones you want based on English words.
There you can copy the emoji if you click on it. Then what you need to do is paste it into the metadata space in WordPress. This was not allowed before, but due to the advancement in the use of these icons, they can now be used this way. This makes the process very simple.
You can also copy the emoji code in CSS, U+0000, HTML Decimal, HTML Hex, JSON or URL.
These codes will be useful for copying and pasting if you are creating your site in another CMS. They will be useful in any field where you write the meta data. You add them manually in this one.
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Why use emojis in titles and meta descriptions
Google’s Johm Mueler has explicitly said adding emojis to your metadata won’t cause any harm . Although there are still many debates on this topic.
These types of characters are becoming more and more popular. And they make an impact on SEO and PPC. There is a difference between whether you do it or not.
If you search for “ in Madrid” or “ near me” you will see real results about this. Or if you type “Kevin ” you will find results about the actor Kevin Bacon, as if you were using the word.
Emojis have an impact on SEO and PPC. Many people prefer using them when typing on their phones instead of words, especially millennials.
So, here are some reasons why you should use emojis in titles and meta descriptions:
Increase click-through rate
If you do a search and you find a result in the SERP with emojis among several generic ones without them, you will surely be more interested in the one with the small images. And you will click on it.
That's why it's been determined that placing emojis in meta titles bulgaria telegram phone numbers meta descriptions captures attention and increases the click-through rate. Therefore, you attract more traffic .
If you use emojis in your rich snippets, your page will stand out in search results, thus attracting more users . And your click-through rate will increase.
As we mentioned, Google answers searches with emojis, this is because they work on understanding how users use language and their behavior. These characters are a modern form of communication.
A Google patent states that “Searchers are often the best judges of relevance, so if they select a particular search result, it is likely to be relevant, or at least more relevant than the alternatives.”