3 tips for Email Marketing…
Posted: Sat Dec 28, 2024 3:56 am
Email marketing is like cinema, like Facebook… They have been trying to kill it for years and it is still there, strong and with results.
But let's start at the beginning, email marketing is not just about "send or perish" ; it is not about sending more or less periodically and that's it, it must be orchestrated in a way that is profitable for your company, that puts an end to everyday marketing problems .
That is why I have decided to give you 3 things that you must have/do, no matter what, if you want to have effective email marketing:
1-. Automation
There is no doubt that sending 20 emails is not a problem, but when the number starts to be significant, having a tool that manages and controls the sending is essential.
It's all a matter of taste, you know, but I recommend Mailrelay . I've been using it for a few months and it's simple and effective.
So much so that their free account allows you to send up to 80,000 emails/month, and the database they can generate is up to 20,000 contacts. Not bad, right?
I have always been very reluctant to automation, I didn't want "canned emails" , but there comes a time when, if you want email marketing to be really effective, you will have to opt for "technological help" ...
In addition, there is the advantage of being able to monitor shipments in order to see the failure rate, opening rate, reopening rate, etc.
2-. Strategy
Wars are invasive, and now that they are more fashionable, unfortunately we see them every day. Your email marketing strategy cannot be that way.
One of the main mistakes that india telegram mobile phone number list companies often make is wanting to “sell, sell, and then sell” through their “email marketing” . Stay away from this belief.
The business does not live on sales alone; it is necessary to establish a strategy of proximity, trust and, above all, value. They have to send value to be valued.
Valuable information, information that they receive before anyone else, news about the sector they are in… Forget about only sending discounts, offers, and bonuses… Nobody likes to be sold to, and even less so continuously.
One of the objectives of email marketing, even if indirectly, is to stay in the consumer's mind for longer…
The strategy also includes segmenting the database ; in addition to correctly updating it, the list must be segmented in order to differentiate the messages and the content itself. This point is “unmissable” … How are you going to send the same information to such a disparate audience?
Remember that it is not only about encouraging purchases, there are also other objectives that you should “include” , such as reactivating purchases, reminders, increasing branding, informing about a trend, rewards…
3-. Different content
Let's see, the client is tired of receiving the same thing, at the same time, on the same days... Part of the success of email marketing is that they don't perceive it as mere advertising, and a large part of that success will therefore be in the content rather than in the container...
But let's start at the beginning, email marketing is not just about "send or perish" ; it is not about sending more or less periodically and that's it, it must be orchestrated in a way that is profitable for your company, that puts an end to everyday marketing problems .
That is why I have decided to give you 3 things that you must have/do, no matter what, if you want to have effective email marketing:
1-. Automation
There is no doubt that sending 20 emails is not a problem, but when the number starts to be significant, having a tool that manages and controls the sending is essential.
It's all a matter of taste, you know, but I recommend Mailrelay . I've been using it for a few months and it's simple and effective.
So much so that their free account allows you to send up to 80,000 emails/month, and the database they can generate is up to 20,000 contacts. Not bad, right?
I have always been very reluctant to automation, I didn't want "canned emails" , but there comes a time when, if you want email marketing to be really effective, you will have to opt for "technological help" ...
In addition, there is the advantage of being able to monitor shipments in order to see the failure rate, opening rate, reopening rate, etc.
2-. Strategy
Wars are invasive, and now that they are more fashionable, unfortunately we see them every day. Your email marketing strategy cannot be that way.
One of the main mistakes that india telegram mobile phone number list companies often make is wanting to “sell, sell, and then sell” through their “email marketing” . Stay away from this belief.
The business does not live on sales alone; it is necessary to establish a strategy of proximity, trust and, above all, value. They have to send value to be valued.
Valuable information, information that they receive before anyone else, news about the sector they are in… Forget about only sending discounts, offers, and bonuses… Nobody likes to be sold to, and even less so continuously.
One of the objectives of email marketing, even if indirectly, is to stay in the consumer's mind for longer…
The strategy also includes segmenting the database ; in addition to correctly updating it, the list must be segmented in order to differentiate the messages and the content itself. This point is “unmissable” … How are you going to send the same information to such a disparate audience?
Remember that it is not only about encouraging purchases, there are also other objectives that you should “include” , such as reactivating purchases, reminders, increasing branding, informing about a trend, rewards…
3-. Different content
Let's see, the client is tired of receiving the same thing, at the same time, on the same days... Part of the success of email marketing is that they don't perceive it as mere advertising, and a large part of that success will therefore be in the content rather than in the container...