Today, consumers interact with their favorite brands through multiple channels. That is, they use social networks, websites, email, chat, among others, to buy products and, in addition, they do so from different devices, smartphones, tablets and computers.
This is why it is more important than ever to establish your marketing strategies to create better shopping experiences and consistent customers, to increase engagement.
Implementing omnichannel marketing strategies is far from easy, but it can also be a great help in retaining customers and improving your results. In this article, we will talk about omnichannel marketing and practical improvements to grow your online store.
What is omnichannel marketing?
Omnichannel marketing is the process of providing the best shopping experience through multiple channels to your customers. The purpose of this is to strengthen your brand and make your company profitable.
Here are some examples of omnichannel marketing:
A customer purchases a product online and picks it up in the store, where a representative benin telegram data everything ready for him.
A customer receives an SMS message about their ongoing purchase.
A customer sees an ad on Facebook for a product that they added to their cart a few days ago without completing their purchase.
A customer receives an offer from SwagBucks via email and completes their purchase.
Each channel will complement the other to successfully promote a prospect to a customer.
Why are omnichannels important in marketing?
Today’s consumers don’t rely on just one channel to make a purchase. A global survey on purchasing behavior revealed that 67% of consumers use multiple channels to complete a purchase.
A consumer will perform a Google search on their laptop, add a product to their cart, then see a retargeting ad while browsing Facebook on their phone, and finally make up their mind and make the purchase. This exemplifies the path a typical customer takes to make a purchase decision.
Brands that employ omnichannel marketing enjoy a 90% higher retention rate than brands that only use one channel.
That's not all.
The average number of orders in stores that use omnichannel marketing strategies is 13% higher than that of brands that only use one channel. An omnichannel marketing strategy allows you to retain more customers and generate more sales.
Before we dive into best practices, let’s review the differences between omnichannel and multichannel.