The best tips for bulk email marketing
Posted: Thu Dec 26, 2024 10:38 am
If you just need a simple service that allows you to send mass emails, without personalizing or automating them , you can choose a tool that does not come with more features. Otherwise, you will be paying for something you do not really need.
On the other hand, if you want to personalize your emails , send automated messages and segment your list based on certain factors, look for an email marketing software that offers you more than just sending mass emails.
Do you want newsletter templates , verification tools, and the ability to do A/B testing ? Again, ask yourself all of these questions before choosing a software for mass emailing.
Keep an eye on your unsubscribe rate
Bulk emails are great for reaching a lot of people at once, but they can belize telegram phone numbers annoying and have the opposite effect. Make sure your emails add value to your recipients' lives, and keep an eye on your unsubscribe rate . If it's significantly higher than the average of 0.48% , you may need to rethink your content.
Be careful with spam
If your emails are ending up in users' spam folders, it not only means that your recipient won't read them, but the deliverability of your email marketing campaigns could be at risk.
To keep your messages reaching recipients' inboxes, be sure to avoid spam trigger words and not schedule your emails too frequently .
Monitor engagement rates and optimize as needed
Another thing that can hurt your deliverability is low engagement . Ideally, you want your open rate to be at or above the industry average , around 21%, and your click-through rate to be at or above average , just below 8%.
The better your engagement, the more likely your emails are to land directly in recipients’ inboxes, so if your rates are low, it’s worth spending some time figuring out why and hopefully getting them back up.
Please note that Apple's iOS 15 update will impact your email open rates. At Benchmark Email , we've built functionality that allows users to track their email engagement in Google Analytics , giving them a better indication of email success.
Tools for sending bulk emails that we recommend
1. Elastic Email
It's a reliable email marketing service that lets you schedule multiple campaigns at once. It has a complete toolbox that includes features to manage a contact list, avoid duplicate email addresses, and create engaging emails. You also get automation tools and a powerful API to enhance your email campaigns.
Pricing may vary depending on the number of contacts on your list: you can manage between 5,000 and 1,000,000 contacts. If you want to have full control over your IPs, Elastic Email allows this, although at an additional cost.
On the other hand, if you want to personalize your emails , send automated messages and segment your list based on certain factors, look for an email marketing software that offers you more than just sending mass emails.
Do you want newsletter templates , verification tools, and the ability to do A/B testing ? Again, ask yourself all of these questions before choosing a software for mass emailing.
Keep an eye on your unsubscribe rate
Bulk emails are great for reaching a lot of people at once, but they can belize telegram phone numbers annoying and have the opposite effect. Make sure your emails add value to your recipients' lives, and keep an eye on your unsubscribe rate . If it's significantly higher than the average of 0.48% , you may need to rethink your content.
Be careful with spam
If your emails are ending up in users' spam folders, it not only means that your recipient won't read them, but the deliverability of your email marketing campaigns could be at risk.
To keep your messages reaching recipients' inboxes, be sure to avoid spam trigger words and not schedule your emails too frequently .
Monitor engagement rates and optimize as needed
Another thing that can hurt your deliverability is low engagement . Ideally, you want your open rate to be at or above the industry average , around 21%, and your click-through rate to be at or above average , just below 8%.
The better your engagement, the more likely your emails are to land directly in recipients’ inboxes, so if your rates are low, it’s worth spending some time figuring out why and hopefully getting them back up.
Please note that Apple's iOS 15 update will impact your email open rates. At Benchmark Email , we've built functionality that allows users to track their email engagement in Google Analytics , giving them a better indication of email success.
Tools for sending bulk emails that we recommend
1. Elastic Email
It's a reliable email marketing service that lets you schedule multiple campaigns at once. It has a complete toolbox that includes features to manage a contact list, avoid duplicate email addresses, and create engaging emails. You also get automation tools and a powerful API to enhance your email campaigns.
Pricing may vary depending on the number of contacts on your list: you can manage between 5,000 and 1,000,000 contacts. If you want to have full control over your IPs, Elastic Email allows this, although at an additional cost.