How does lead generation differ between B2B and B2C?
Posted: Thu Dec 26, 2024 10:22 am
What is Lead Generation?
When a person or business is interested in your product or service, they are called a lead. Lead generation is the practice of reaching out to prospective clients (or getting them on your website through inbound) and inducing them to make a purchase. It involves sourcing lead information and using that information to reach out to them on platforms that will assist your marketing process.
Understanding the difference between B2B and B2C strategies is necessary for every marketer.
B2B means business to business; when a company renders list of poland cell phone numbers services to another business, not a person but the business as a whole. B2C means business to customer, which happens when a company services the customers directly.
The B2B customers and their journeys and engagement patterns vastly differ from B2C.
The customer journey is longer for B2B than it is for B2C. It can take a B2B business as long as 6 months or more to convert a lead into a customer. In B2B sales, more than one person is doing research and comparing your services and prices with other competitors.
B2B marketing is more expensive than B2C. Going directly to the customer is easy; you know where they are. That’s not the case in B2B; it may take up to 100 emails or calls to get to the person in charge of the purchase decision. Getting to them and convincing them to choose you requires more time and more money than the average B2C customer.
When a person or business is interested in your product or service, they are called a lead. Lead generation is the practice of reaching out to prospective clients (or getting them on your website through inbound) and inducing them to make a purchase. It involves sourcing lead information and using that information to reach out to them on platforms that will assist your marketing process.
Understanding the difference between B2B and B2C strategies is necessary for every marketer.
B2B means business to business; when a company renders list of poland cell phone numbers services to another business, not a person but the business as a whole. B2C means business to customer, which happens when a company services the customers directly.
The B2B customers and their journeys and engagement patterns vastly differ from B2C.
The customer journey is longer for B2B than it is for B2C. It can take a B2B business as long as 6 months or more to convert a lead into a customer. In B2B sales, more than one person is doing research and comparing your services and prices with other competitors.
B2B marketing is more expensive than B2C. Going directly to the customer is easy; you know where they are. That’s not the case in B2B; it may take up to 100 emails or calls to get to the person in charge of the purchase decision. Getting to them and convincing them to choose you requires more time and more money than the average B2C customer.