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How ActiveCampaign SMS Pricing Works: A Simple Guide

Posted: Tue Jul 15, 2025 5:23 am
by nusaiba meghla
Sending text messages to customers is a very good idea. People read almost every text message they get. Businesses use text messages to share special deals and important news. ActiveCampaign is a tool that helps businesses send these messages. It is not just for email. Many people wonder about the cost. Understanding the pricing for SMS messages with ActiveCampaign is very important. This article will explain how it all works. We will talk about the different costs. You will learn about the add-on and the credits.

SMS stands for Short Message Service. It is the basic text message you send on your phone. ActiveCampaign lets you send these messages as part of your marketing plan. You can set up automatic messages. For example, when a customer buys something, they can get a text. You can also send out messages to many people at once. These are called broadcast messages. Using SMS with ActiveCampaign helps you connect with your customers. It helps you get their attention quickly and easily.

The Main Costs of ActiveCampaign SMS

First, you need to know that SMS is an add-on. This means it is an extra feature. It does not come with every ActiveCampaign plan. You must buy it separately. The SMS add-on costs a certain amount of money each month. This is a monthly fee. But that is not the only cost.

In addition to the monthly fee, you also need credits. Credits are like tokens for sending messages. Each time you send a text, it uses up some credits. The number of credits a message uses depends on where you are sending it. For example, a text to a person in one country might use one credit. A text to a person in another country might use more. It is important to know this.

The SMS Add-On Fee

The first part of the cost is the add-on fee. To get the SMS feature, you must be on a certain plan. It is not available for the Starter plan. You need to be on the Plus, Pro, or Enterprise plan. "Need targeted email leads? Check out our main website: telemarketing data."

The price of the add-on is a fixed monthly cost. It is a set amount that you pay every month. This fee gives you the ability to use the SMS feature. Think of it as a key that unlocks the door to sending texts.

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This fee is important for budgeting. It is a cost you can plan for. The fee does not change based on how many messages you send. Instead, it is for having the feature active on your account. When you pay this fee, you get some credits included. However, you will likely need to buy more credits later.

How SMS Credits Work

SMS credits are like a prepaid phone card. You buy a certain number of credits. Then, as you send messages, the credits are used up. One credit is not always one message. This is a key point to understand. The number of credits used per message changes. This depends on where the message is going.

For instance, a text to a contact in the United States might use a certain number of credits. A text to a contact in the United Kingdom might use a different number. ActiveCampaign has a list of countries. This list shows how many credits are needed for each country. Knowing this helps you manage your costs. If you send many texts to different countries, you will use credits faster.

How ActiveCampaign SMS Pricing Works: A Simple Guide

Sending text messages to customers is a very good idea. People read almost every text message they get. Businesses use text messages to share special deals and important news. ActiveCampaign is a tool that helps businesses send these messages. It is not just for email. Many people wonder about the cost. Understanding the pricing for SMS messages with ActiveCampaign is very important. This article will explain how it all works. We will talk about the different costs. You will learn about the add-on and the credits.


SMS stands for Short Message Service. It is the basic text message you send on your phone. ActiveCampaign lets you send these messages as part of your marketing plan. You can set up automatic messages. For example, when a customer buys something, they can get a text. You can also send out messages to many people at once. These are called broadcast messages. Using SMS with ActiveCampaign helps you connect with your customers. It helps you get their attention quickly and easily.



The Main Costs of ActiveCampaign SMS

First, you need to know that SMS is an add-on. This means it is an extra feature. It does not come with every ActiveCampaign plan. You must buy it separately. The SMS add-on costs a certain amount of money each month. This is a monthly fee. But that is not the only cost.

In addition to the monthly fee, you also need credits. Credits are like tokens for sending messages. Each time you send a text, it uses up some credits. The number of credits a message uses depends on where you are sending it. For example, a text to a person in one country might use one credit. A text to a person in another country might use more. It is important to know this.

The SMS Add-On Fee

The first part of the cost is the add-on fee. To get the SMS feature, you must be on a certain plan. It is not available for the Starter plan. You need to be on the Plus, Pro, or Enterprise plan. The price of the add-on is a fixed monthly cost. It is a set amount that you pay every month. This fee gives you the ability to use the SMS feature. Think of it as a key that unlocks the door to sending texts.

This fee is important for budgeting. It is a cost you can plan for. The fee does not change based on how many messages you send. Instead, it is for having the feature active on your account. When you pay this fee, you get some credits included. However, you will likely need to buy more credits later.

How SMS Credits Work

SMS credits are like a prepaid phone card. You buy a certain number of credits. Then, as you send messages, the credits are used up. One credit is not always one message. This is a key point to understand. The number of credits used per message changes. This depends on where the message is going.

For instance, a text to a contact in the United States might use a certain number of credits. A text to a contact in the United Kingdom might use a different number. ActiveCampaign has a list of countries. This list shows how many credits are needed for each country. Knowing this helps you manage your costs. If you send many texts to different countries, you will use credits faster.

Buying More Credits

What happens when you run out of credits? You can buy more. You can add more credits to your account at any time. ActiveCampaign lets you buy them in different bundles. The bigger the bundle, the cheaper each credit is. This is a good way to save money if you send many texts.

The credits you buy do not roll over to the next month. This is another very important thing to know. Any credits you do not use by the end of the month are lost. So, you should try to use all your credits before the month ends. This helps you get the most out of your money. It is smart to only buy what you need.

Understanding SMS Credits

This image shows the two main ideas of SMS credits. First, you have to put money into the piggy bank to get credits. Second, those credits have a time limit, shown by the crossed-out calendar. This simple picture helps people remember the most important rules. It makes the idea of credits easy to understand for everyone. It is a clear and helpful visual aid for the article.

Other Possible Costs

There are a few other small costs. Some countries might have special rules. These rules can add to the cost. For example, some countries might require a special phone number. This number might have its own fee. These are not common for most people. However, it is good to be aware of them.

Also, some messages can be longer. A standard SMS has a limit of 160 characters. If your message is longer, it might get split. When a message is split, you pay for each part. This means a long message could use up more than one credit. For this reason, it is always a good idea to keep your texts short and to the point. Short texts save you money.

Comparing ActiveCampaign's SMS Pricing

When you think about the cost, you should compare ActiveCampaign to other services. Other companies might have different pricing. Some might not have a monthly fee. They might only charge you for each message you send. This is called a pay-as-you-go model. ActiveCampaign's model is a little different. It has both a monthly fee and a pay-per-message system.

This model can be good for some people. If you send a lot of messages every month, the monthly fee might be worth it. It gives you the ability to use the feature. Then the credits are a bonus. On the other hand, if you only send a few texts a month, it might feel expensive. You might be paying for a feature you are not fully using.

The cost also depends on the number of contacts you have. Remember, ActiveCampaign's main price goes up as your contact list grows. The SMS pricing is separate. But your overall bill will be a mix of both. Your main ActiveCampaign plan and the SMS add-on fee. Then, you add the cost of the credits you use.

The Two Parts of ActiveCampaign's SMS Cost

This image is a simple diagram. On the left side is a box labeled "Monthly Fee." It has a dollar sign and a calendar icon. On the right side is a box labeled "SMS Credits." It has a dollar sign and a text message icon. An arrow points from the "Monthly Fee" box to the "SMS Credits" box. Below the second box is a thought bubble that says "Pay for what you send." This shows the two-part pricing model in an easy way.

A diagram showing two boxes. The left box is labeled "Monthly SMS Add-on Fee" with a dollar sign and a calendar icon. The right box is labeled "SMS Credits" with a dollar sign and a text message icon. An arrow connects the boxes to show they are both part of the total cost.

The diagram makes the pricing model clear. It helps people see that there are two parts. The fixed cost and the variable cost. It simplifies a complex topic. It is an original and useful way to explain the concept. It is a great visual for the article.

A Final Word on Pricing

In conclusion, the SMS pricing for ActiveCampaign is not hard to understand. It has two parts. The first is a monthly add-on fee. The second is the cost of credits. The credits are what you use to send the texts. The price per credit can change. It depends on where the message is going.

Before you buy, you should think about how many texts you will send. You should also think about where you will send them. This will help you know how many credits you need. Also, it is very important to use your credits before the month is over. They do not save for the next month.

ActiveCampaign is a very powerful tool. Using SMS with it can help your business grow. Therefore, it is important to understand the full cost. The pricing is fair if you plan to use it a lot. But if you only want to send a few messages, you might look at other options. This article should give you a clear idea of what to expect. This way, you can make the best choice for your business.