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I take advantage of it TikTok , initially popular with Gen Z, has become a powerful marketing tool for businesses thanks to its generative AI features . These innovations are revolutionizing content creation by allowing brands to produce quality videos with less effort, while improving personalization through analysis of user behaviors. AI tools also help maximize engagement by providing insights into what content performs best, while facilitating interactive experiences. Additionally, TikTok’s algorithm favors engaging content, which provides B2B businesses with an opportunity to expand their reach and visibility. Ultimately, TikTok’s AI features enable marketers to manage their campaigns more efficiently, optimizing strategies in real-time based on performance data, making campaigns not only more effective, but also more profitable. learn how to integrate tiktok's ai into your b2b marketing strategy to maximize your visibility, engage your audience, and generate qualified leads.