How Does It Impact Digital Marketing?
Posted: Thu Jul 10, 2025 8:12 am
What was once a square-structured feed is now evolving toward a vertical structure, responding to the era of mobile consumption and short-form video. This shift not only transforms the aesthetics of profiles, but also the way brands and creators must think about their content strategies.
How could this affect digital marketing?
There's no doubt that the vertical video format marks the beginning of the TikTok era and the dominance of mobile devices in content creation and consumption. Today, most digital activities are conducted via smartphones, and the fact that a platform as large as Instagram has embraced this content style reaffirms that the vertical era is just beginning.
This change not only impacts the user experience, country email list but also the way brands, content creators, and digital marketers design their strategies. With a vertical-based feed, the need to optimize visual assets to be attractive in this new format is reinforced. It's no longer just a matter of uploading a well-edited image, but rather ensuring that each post aligns with the new way users explore profiles and consume information.
The voice of the consumer in digital evolution
Another key aspect of this shift is the reassertion of consumer power . Instagram didn't implement the new grid immediately, instead opting to test it with a select group of users before making a final decision. This approach demonstrates how digital platforms are increasingly focused on listening to their communities and considering their preferences before implementing definitive changes.
For brands and digital marketers, this represents a key lesson: users play a decisive role in the evolution of any platform or strategy. Therefore, when managing social media for a business, it is essential to constantly analyze audience feedback and make decisions based on their needs and behaviors. It's not enough to impose a change; it's necessary to validate how it is perceived and accepted by customers.
How could this affect digital marketing?
There's no doubt that the vertical video format marks the beginning of the TikTok era and the dominance of mobile devices in content creation and consumption. Today, most digital activities are conducted via smartphones, and the fact that a platform as large as Instagram has embraced this content style reaffirms that the vertical era is just beginning.
This change not only impacts the user experience, country email list but also the way brands, content creators, and digital marketers design their strategies. With a vertical-based feed, the need to optimize visual assets to be attractive in this new format is reinforced. It's no longer just a matter of uploading a well-edited image, but rather ensuring that each post aligns with the new way users explore profiles and consume information.
The voice of the consumer in digital evolution
Another key aspect of this shift is the reassertion of consumer power . Instagram didn't implement the new grid immediately, instead opting to test it with a select group of users before making a final decision. This approach demonstrates how digital platforms are increasingly focused on listening to their communities and considering their preferences before implementing definitive changes.
For brands and digital marketers, this represents a key lesson: users play a decisive role in the evolution of any platform or strategy. Therefore, when managing social media for a business, it is essential to constantly analyze audience feedback and make decisions based on their needs and behaviors. It's not enough to impose a change; it's necessary to validate how it is perceived and accepted by customers.