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Create a system to send and track emails based on lead information

Posted: Thu Dec 26, 2024 8:57 am
by Akahs48
We recommend HubSpot CRM to build this system . It is free and very easy to implement, and can be operated without any problems even if you do not have an in-house engineer. To accumulate data on potential customers, simply place a form created easily with HubSpot on your website. The information filled out and submitted by users is automatically registered as a potential customer under a high level of security management. In addition, by placing HubSpot tags on all pages of your website, you can check in chronological order what pages users who became potential customers viewed and which white papers they downloaded and when.

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It is necessary to provide prospective customers with the croatia mobile phone numbers database information they need at the right time and to arouse their interest in your company's products and materials. Email delivery, one method of doing this, still plays an important role today.
For example, if a prospective customer downloads a document introducing your service and then views multiple case study pages, they are likely highly motivated. When this prospective customer is highly motivated, sending them an email promoting a campaign or a special offer will significantly increase the chances of converting them into sales. To do this, you should first create and implement a system that can send emails based on prospective customers' information.

We recommend using HubSpot Marketing Hub to set up this system. It allows you to easily create highly designed emails, and also comes with a marketing automation (MA) function that allows you to set email delivery conditions in advance and automate email delivery. *1 The MA function in particular is important for not missing the moment when potential customers become interested in your company , and it also leads to increased efficiency in email delivery operations.