In addition, the credibility of a reference group increases as the reference group has more experience with the product. This is the case if people have actually used it, or have already been there. But the latter is not always clear. However, consumers do not only look at the rating that is given, the content of the review is also important. And for meaningful content, knowledge and/or experience is a prerequisite.
The research shows that a detailed description is very important when reading a review. When searching for accommodation, people also want information about the location, a description, information about the service, the price/quality ratio, brother cell phone list a score and knowing how many reviews make up the average score.
In J. de Graaf's master's thesis, she shows that online reviews that focus on the more objective properties of a product (informational reviews) have more impact than reviews that focus on product properties, which have more to do with taste (transformational reviews). Facts win out over taste. It is more useful to read that the road from the bungalow to the village is difficult to navigate and that it takes an hour on average to do the shopping there, than for the writer of the review to merely mention that he/she did not find the road pleasant. Furthermore, reviews must be recent. A review that is outdated will be less likely to be included in the decision-making process. If the review is outdated, then so is its content.
4. Authenticity & Genuineness Reviews.