Rand offers up his take on what the future will bring for search marketers

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Will classic, content-based SEO still rule the SERPs? Will the social graph drastically alter how results are personalized? What about query volume and traffic data: will they become major signals in the algorithms? Will vertical search portals begin to steal users from the big three, or just get gobbled up? Will opinion-based theories die a fiery death at the hands of data-driven testing? Who knows?! The "answers" to all of this and more await you in this week's Whiteboard Friday (cue squiggly dissolve and space sounds).


I was speaking with a potential client the other day who bahrain mobile phone numbers database is currently using another company's service for their web development and SEO. Over the course of the last 6 months of this year they have seen a steady decline in traffic and inquiries/sales on their website, and for no apparent reason. For confidentiality of both the company and the friend I will not be linking to either website. When they ask their SEO/Web company what's going on and how they can fix it, the answer they keep getting is "well it's the economy, fewer people are searching for your products.


" How can they justify what they are saying? The company noted above happens to be in an industry that services some of the areas of the marketplace that have been doing well and in most cases growing during this economic down turn (recession for those who aren't afraid to say it!). So how is it that the SEO/Web company can use the excuse of the economy? Growing and stable industries, from my experience, tend to see steady if not increased traffic during any economic time.