Care/of features well-researched medical information

[Shakil1984]

A Care/of wellness remarketing ad
The takeaway here is that you need to build authority with your potential customers in order to generate demand for your brand’s products. Be active on social media, create top-of-funnel and middle-of-funnel content that truly helps consumers and answers questions they might have, and use ads to drive conversions.

3. Strengthen trust
The Care/of team knew they had to build a trustworthy brand if they wanted to get more people to buy health products online. People are risk-averse when it comes to their healthcare, which means they avoid doing business with brands that seem even the slightest bit sketchy.

Of course, building authority is possible through strategic sponsorships and partnerships with popular, qualified influencers. But the Care/of team didn’t stop there.

They also ensured that all the uae consumer email list messaging on their website worked to strengthen this trust. That goal is accomplished by citing the thousands of studies and linking to the clinical research they used to determine which products will be most effective for each person.

Honesty and transparency are front and center, and they do everything in their power to use the highest-quality, most sustainable ingredients—all of which help build trust.

Like many companies in the medical space, Care/of promotes the quality of their ingredients
As a DTC brand, you can’t just expect consumers to trust you, you need to show them clearly why they should trust you. To do that, you need to highlight the experts behind your product, be transparent about your ingredients or processes, and never make claims that you can’t back up.

Wrapping up
Care/of achieved success by developing personal relationships with their customers, which was made possible by gaining a deep understanding of their customers’ healthcare needs. Their unique take on the quiz funnel is a marketing classic that has delivered data and insights about millions of people.