SMS Open Rate Benchmarks by Industry
Posted: Tue May 27, 2025 5:02 am
Understanding SMS open rate benchmarks by industry is crucial for marketers who want to gauge the effectiveness of their mobile campaigns. Unlike email, SMS messages boast impressively high open rates—often exceeding 90%—but these rates can still vary depending on the sector, target audience, and message type. Knowing the typical open rates in your industry helps you set realistic expectations and optimize your campaigns for better engagement.
Retail and e-commerce are among the industries with the highest SMS open rates, often reaching 95% or middle east mobile number list more. This is because consumers expect timely, relevant updates about flash sales, order confirmations, and personalized offers via their phones. Healthcare also experiences strong open rates, usually around 90%, as appointment reminders, prescription alerts, and wellness tips are seen as valuable and often urgent. Financial services tend to see slightly lower, but still impressive, open rates near 85% to 90%, where alerts about transactions, fraud warnings, and loan offers require immediate attention.
On the other hand, industries like travel and hospitality usually have open rates around 80% to 85%, which is still solid but can vary depending on the season and type of message. B2B sectors might experience lower open rates, often between 70% to 80%, as recipients are busier and may not engage as quickly with marketing texts. In summary, SMS open rate benchmarks by industry provide a useful guide for marketers to evaluate performance. By understanding where your industry stands, you can tailor your messaging and timing to improve open rates and maximize the impact of your mobile marketing efforts.
Retail and e-commerce are among the industries with the highest SMS open rates, often reaching 95% or middle east mobile number list more. This is because consumers expect timely, relevant updates about flash sales, order confirmations, and personalized offers via their phones. Healthcare also experiences strong open rates, usually around 90%, as appointment reminders, prescription alerts, and wellness tips are seen as valuable and often urgent. Financial services tend to see slightly lower, but still impressive, open rates near 85% to 90%, where alerts about transactions, fraud warnings, and loan offers require immediate attention.
On the other hand, industries like travel and hospitality usually have open rates around 80% to 85%, which is still solid but can vary depending on the season and type of message. B2B sectors might experience lower open rates, often between 70% to 80%, as recipients are busier and may not engage as quickly with marketing texts. In summary, SMS open rate benchmarks by industry provide a useful guide for marketers to evaluate performance. By understanding where your industry stands, you can tailor your messaging and timing to improve open rates and maximize the impact of your mobile marketing efforts.