Tracking the Path from Impulse to Purchase
Posted: Sat May 24, 2025 8:34 am
The phone becomes both a mirror of intent and a guide along the journey. From the first spark of curiosity to the final transaction, here's how brands trace the path:
A. Cross-Device and Cross-Platform Tracking
With persistent identifiers (e.g., phone numbers, ad IDs), companies track how a consumer:
Googles a question on their phone
Visits a product page on a tablet
Adds to cart via a desktop
Buys through a mobile app
By stitching these touchpoints, they build a holistic consumer profile.
B. Attribution Models and Fingerprinting
Legacy attribution (“last click wins”) is dead. Modern methods use vietnam phone number list probabilistic fingerprinting (device model, OS version, IP address) and deterministic tracking (logged-in users) to connect ad exposure to conversion, even if no clicks occur.
For example: seeing a TikTok ad for sneakers → searching “are they worth it?” → walking into a store → buying them. Brands increasingly credit the original ad using multi-touch attribution backed by phone data.
A. Cross-Device and Cross-Platform Tracking
With persistent identifiers (e.g., phone numbers, ad IDs), companies track how a consumer:
Googles a question on their phone
Visits a product page on a tablet
Adds to cart via a desktop
Buys through a mobile app
By stitching these touchpoints, they build a holistic consumer profile.
B. Attribution Models and Fingerprinting
Legacy attribution (“last click wins”) is dead. Modern methods use vietnam phone number list probabilistic fingerprinting (device model, OS version, IP address) and deterministic tracking (logged-in users) to connect ad exposure to conversion, even if no clicks occur.
For example: seeing a TikTok ad for sneakers → searching “are they worth it?” → walking into a store → buying them. Brands increasingly credit the original ad using multi-touch attribution backed by phone data.