.App Usage and Engagement Analytics
Posted: Sat May 24, 2025 8:30 am
When users spend time on certain apps (shopping, fitness, travel), it’s a signal of short-term interest. SDKs embedded in thousands of apps quietly collect:
Time spent per screen
Clicks and swipes
Scroll velocity
App-switching behavior
If a user browses several travel blogs, opens Airbnb, then vietnam phone number list checks Google Maps, the system infers intent and serves timely travel deals.
C. Sensor Fusion and Environmental Context
Modern smartphones are packed with sensors: accelerometers, gyroscopes, microphones, ambient light sensors, even barometers. When layered together:
Walking + early evening + dark mode = commuter
High-speed movement + headphones in + GPS on highway = passenger
Phone tilted vertically for long durations + repeated screen taps = engaged reader or gamer
These signals allow brands to time their outreach—sending a promo during a moment of calm, not while someone is in motion or talking.
Time spent per screen
Clicks and swipes
Scroll velocity
App-switching behavior
If a user browses several travel blogs, opens Airbnb, then vietnam phone number list checks Google Maps, the system infers intent and serves timely travel deals.
C. Sensor Fusion and Environmental Context
Modern smartphones are packed with sensors: accelerometers, gyroscopes, microphones, ambient light sensors, even barometers. When layered together:
Walking + early evening + dark mode = commuter
High-speed movement + headphones in + GPS on highway = passenger
Phone tilted vertically for long durations + repeated screen taps = engaged reader or gamer
These signals allow brands to time their outreach—sending a promo during a moment of calm, not while someone is in motion or talking.