Case analysis: learning trend implementation from brand practices
Posted: Tue May 20, 2025 9:32 am
To help beginners understand more concretely how the trends of 2020 will affect practices in 2025, let’s look at two brand cases:
Case 1: Nike’s personalized content marketing
As early as 2020, Nike collected user sports preferences software managers mailing leads through its Nike App and sent customized content through email and in-app push. In 2025, they further introduced an AI coaching system to provide users with dynamic training plans and equipment recommendations.
Lesson : Beginners need to understand how to customize content through data collection and user behavior analysis, and use automation tools to improve efficiency.
Case 2: H&M’s social e-commerce strategy
In 2020, H&M used Instagram Story and AR virtual try-on to attract young people to click and buy. In 2025, they realized "one-click ordering" through TikTok Shop and cooperated with fashion bloggers to bring goods.
Inspiration : Making good use of social platforms and cooperating with KOLs is an extremely important part of digital marketing today. Mastering the mechanism of social e-commerce is a must for future marketing.
Case 1: Nike’s personalized content marketing
As early as 2020, Nike collected user sports preferences software managers mailing leads through its Nike App and sent customized content through email and in-app push. In 2025, they further introduced an AI coaching system to provide users with dynamic training plans and equipment recommendations.
Lesson : Beginners need to understand how to customize content through data collection and user behavior analysis, and use automation tools to improve efficiency.
Case 2: H&M’s social e-commerce strategy
In 2020, H&M used Instagram Story and AR virtual try-on to attract young people to click and buy. In 2025, they realized "one-click ordering" through TikTok Shop and cooperated with fashion bloggers to bring goods.
Inspiration : Making good use of social platforms and cooperating with KOLs is an extremely important part of digital marketing today. Mastering the mechanism of social e-commerce is a must for future marketing.