Not updating customer lifecycle tags
Posted: Tue May 20, 2025 9:31 am
Customers’ needs change dynamically. They may change from “potential customers” to “existing customers”, or become “dormant customers”. Many companies ignore this evolution process, resulting in the mismatch between the content of the call and the customer’s identity.
Why it matters: Making sales calls to existing customers or repeat sales to churned customers can have a negative impact.
Solution: Establish a customer lifecycle management mechanism and combine it with the CRM system for dynamic stratification. For example, divide the list into five categories: "first contact", "interaction", "about to close", "maintenance period", and "silent period", and configure different scripts and call frequencies for each category.
20. Not paying attention to the “experience” after the call
Even if customers do not purchase during the call, their feelings compliance directors mailing lead still affect the brand image and future conversion possibilities. Many companies ignore satisfaction tracking and word-of-mouth management after the call.
Why it matters: The “aftereffects” of telemarketing affect your customers’ willingness to continue receiving additional communications from your brand.
How to deal with it: Send a short survey via SMS or WhatsApp after the call, such as: "Are you satisfied with this call? Are you willing to receive discount notifications?" This approach not only reflects professional service awareness, but also facilitates the screening of real high-intent users.
Why it matters: Making sales calls to existing customers or repeat sales to churned customers can have a negative impact.
Solution: Establish a customer lifecycle management mechanism and combine it with the CRM system for dynamic stratification. For example, divide the list into five categories: "first contact", "interaction", "about to close", "maintenance period", and "silent period", and configure different scripts and call frequencies for each category.
20. Not paying attention to the “experience” after the call
Even if customers do not purchase during the call, their feelings compliance directors mailing lead still affect the brand image and future conversion possibilities. Many companies ignore satisfaction tracking and word-of-mouth management after the call.
Why it matters: The “aftereffects” of telemarketing affect your customers’ willingness to continue receiving additional communications from your brand.
How to deal with it: Send a short survey via SMS or WhatsApp after the call, such as: "Are you satisfied with this call? Are you willing to receive discount notifications?" This approach not only reflects professional service awareness, but also facilitates the screening of real high-intent users.