Write Compelling Message Copy
Posted: Tue May 20, 2025 9:26 am
Best practices for message creation:
Keep it short and focused.
Personalize (e.g., “Hi David” vs. “Hello Customer”).
Use urgency or FOMO (“Only 24 hours left!”).
Add a strong call-to-action (CTA): Shop Now, Book Today, Reply YES.
Example:
“
Hi Maria! Your exclusive 25% off ends tonight. vp engineering mailing leads Use code MARIA25 at checkout: [short link] - Unsubscribe? Reply STOP.”
Step 5: Segment and Schedule
Don’t blast everyone with the same message. Segment your contacts by:
Purchase history
Demographics
Interests
Location
Engagement level
Schedule messages during high engagement windows—typically lunchtime or late evening for consumer products.
Keep it short and focused.
Personalize (e.g., “Hi David” vs. “Hello Customer”).
Use urgency or FOMO (“Only 24 hours left!”).
Add a strong call-to-action (CTA): Shop Now, Book Today, Reply YES.
Example:“
Hi Maria! Your exclusive 25% off ends tonight. vp engineering mailing leads Use code MARIA25 at checkout: [short link] - Unsubscribe? Reply STOP.”Step 5: Segment and Schedule
Don’t blast everyone with the same message. Segment your contacts by:
Purchase history
Demographics
Interests
Location
Engagement level
Schedule messages during high engagement windows—typically lunchtime or late evening for consumer products.