In-depth expansion: key details to improve telemarketing ROI

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In the previous article, we highlighted common mistakes, but in actual operation, there are many details that are easy to overlook and may also affect your lead generation efficiency and brand image. Here are a few key points worth paying attention to:

11. Ignoring multi-channel marketing strategies
Relying solely on phone lists for cold calling is a very passive approach. general manager mailing leads Modern customers prefer to engage with brands through multiple methods, such as social media, email, text messages, etc.

Why it matters: Phone calls are just one part of the marketing funnel. Multi-channel engagement helps build brand trust and increase conversion rates.

How to deal with it: Combine the phone list with email marketing, WhatsApp notifications, LinkedIn promotion, etc. to form a unified communication link. If a potential customer has seen your email or advertisement before receiving a call, his willingness and interest in answering the call will be greatly increased.