Test, Measure, and Iterate
Posted: Tue May 20, 2025 9:16 am
No lead list is perfect from the start. Continuous testing and refinement ensure that your location-based lead generation stays effective as markets evolve.
What to track:
Response rates by location and channel
Lead-to-customer conversion by geography
Cost per lead acquisition across regions
Customer lifetime value segmented investors mailing lead by location
Use this data to optimize your targeting, messaging, and resource allocation continually. Experiment with new geographies or niche neighborhoods and adjust based on results.
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What to track:
Response rates by location and channel
Lead-to-customer conversion by geography
Cost per lead acquisition across regions
Customer lifetime value segmented investors mailing lead by location
Use this data to optimize your targeting, messaging, and resource allocation continually. Experiment with new geographies or niche neighborhoods and adjust based on results.
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