How Much Each Of Your Ecommerce Email
Posted: Tue May 20, 2025 4:54 am
Alright, now the fun begins. We have to figure out how much each of your ecommerce subscribers is worth. Here is the quick formula for doing so:
Monthly Revenue from email as a channel divided by number email subscribers = Gross Monthly Revenue per email subscriber.
This is the best place to start. Here you want to be sure that hong kong telegram phone number list you have GA (or another analytics platform) set up to track how many purchases are coming from your email clicks. This should be easy to do by including a specific UTM in each of your emails. You can use one common UTM in all of your ecommerce email marketing campaigns. Or, you can sophisticated and have different UTMs for different campaigns and aggregate those.
Source: SendX Tracking URLs
Ideally, you are able to assign the aggregate revenue driven by your email subscribers and the actual Average Order Values (AOV) of purchases made by your email subscribers. This will give you the most accurate view and will allow you to make further tweaks in the future.
Let’s take an example….
Jim’s Online Flowers sells an average of $30,000 per month online.
Jim sees that an average of $15,000 per month comes from his ecommerce email marketing efforts.
Jim also knows that he has 5,000 email subscribers who receive his ecommerce email marketing emails on a monthly basis.
Monthly Revenue from email as a channel divided by number email subscribers = Gross Monthly Revenue per email subscriber.
This is the best place to start. Here you want to be sure that hong kong telegram phone number list you have GA (or another analytics platform) set up to track how many purchases are coming from your email clicks. This should be easy to do by including a specific UTM in each of your emails. You can use one common UTM in all of your ecommerce email marketing campaigns. Or, you can sophisticated and have different UTMs for different campaigns and aggregate those.
Source: SendX Tracking URLs
Ideally, you are able to assign the aggregate revenue driven by your email subscribers and the actual Average Order Values (AOV) of purchases made by your email subscribers. This will give you the most accurate view and will allow you to make further tweaks in the future.
Let’s take an example….
Jim’s Online Flowers sells an average of $30,000 per month online.
Jim sees that an average of $15,000 per month comes from his ecommerce email marketing efforts.
Jim also knows that he has 5,000 email subscribers who receive his ecommerce email marketing emails on a monthly basis.