Z-Marketing: Specifics of Sales for Zoomers
Posted: Tue Dec 24, 2024 7:49 am
Marketers use their own approach to each generation of consumers. Generation Z is no exception. These are people who were born in the digital world. Z-marketing is aimed at them. It makes sense to develop a strategy now, because their purchasing power is about to unfold in full force.
By contacting Fractus, you can order the development of a strategy for this type of marketing in order to successfully sell to zoomers.
Z-marketing and the peculiarity of the Z-generation
They are called by many names: generation Z, zoomers, iGeneration, centennials (centennial – “century” in English), zets. There is no consensus regarding their years of birth, but approximately it is the period from 1995-1996 to 2010-2012.
Z-marketing and the peculiarity of the Z-generation
Information technology, useful knowledge, individual argentina email list style, self-realization, and, by and large, their own business are vitally important to them. They don't know everything, but they know where to look for information.
There is an interesting point: many of the iGeneration representatives work on their own promotion, so to some extent they are their own marketers.
Online communication channels will help the brand to obtain information about the preferences, needs, and interests of centennials.
Marketing for Zoomers
Z-marketing is a type of marketing that brands use to sell to Generation Z. It has its own characteristics.
Focus on online platforms
The Zetas are the generation of the digital world, so they need corresponding platforms:
Social networks . Interesting posts, brand news, promotions and contests will help attract centennials. The offer to share impressions of the brand works well: talk about the experience of using the product or post a photo with a purchase in an offline store.
Email . Interactive mailings are attractive – with pictures, graphics, videos. Information about discounts and promotions, traces of activity in social networks, reminders about abandoned carts – all this is best sent here.
Online stores . Bright, eye-catching, creative, convenient – these are what centennials will appreciate.
Laconicism
The language of communication of centennials is specific. Short form - they prefer it. And only 8 seconds the zoomer looks at the message and concentrates on it. Short posts, gifs, stories, memes and tags, as well as clip videos - that's what will hook.
Influencer Authority
Recommendations for centennials are important. Zoomers trust bloggers as much as their friends and family. That's why it's worth promoting products with the help of opinion leaders.
Social responsibility
The generation reacts sharply to global problems. If a company undertakes to voice one of them, it will be able to attract them. Social videos become viral, so it makes sense to make them.
Honesty
It is worth showing the real state of things: the value of the product, photos, reviews. It is better to simplify the buying process, make it transparent.
Customization
This is making changes to the product individually for the customer. If there is such an opportunity, it should be used, this will attract the loyalty of young consumers.
Diversity
Advertising campaigns should show different types of people by appearance, gender, nationality, style, and move away from the outdated attitudes of only slender models.
Marketing for Zoomers
Where to look for strategy? From Fractus
Wondering how to sell to Generation Z? Contact the experts at Fractus for help.
We will create a strategy that will help establish contact with zoomers, will become a good communication channel, will be able to interest in the product. And high sales will become your success. Contact us!
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Categories: Blog , Marketing , Useful articles
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By contacting Fractus, you can order the development of a strategy for this type of marketing in order to successfully sell to zoomers.
Z-marketing and the peculiarity of the Z-generation
They are called by many names: generation Z, zoomers, iGeneration, centennials (centennial – “century” in English), zets. There is no consensus regarding their years of birth, but approximately it is the period from 1995-1996 to 2010-2012.
Z-marketing and the peculiarity of the Z-generation
Information technology, useful knowledge, individual argentina email list style, self-realization, and, by and large, their own business are vitally important to them. They don't know everything, but they know where to look for information.
There is an interesting point: many of the iGeneration representatives work on their own promotion, so to some extent they are their own marketers.
Online communication channels will help the brand to obtain information about the preferences, needs, and interests of centennials.
Marketing for Zoomers
Z-marketing is a type of marketing that brands use to sell to Generation Z. It has its own characteristics.
Focus on online platforms
The Zetas are the generation of the digital world, so they need corresponding platforms:
Social networks . Interesting posts, brand news, promotions and contests will help attract centennials. The offer to share impressions of the brand works well: talk about the experience of using the product or post a photo with a purchase in an offline store.
Email . Interactive mailings are attractive – with pictures, graphics, videos. Information about discounts and promotions, traces of activity in social networks, reminders about abandoned carts – all this is best sent here.
Online stores . Bright, eye-catching, creative, convenient – these are what centennials will appreciate.
Laconicism
The language of communication of centennials is specific. Short form - they prefer it. And only 8 seconds the zoomer looks at the message and concentrates on it. Short posts, gifs, stories, memes and tags, as well as clip videos - that's what will hook.
Influencer Authority
Recommendations for centennials are important. Zoomers trust bloggers as much as their friends and family. That's why it's worth promoting products with the help of opinion leaders.
Social responsibility
The generation reacts sharply to global problems. If a company undertakes to voice one of them, it will be able to attract them. Social videos become viral, so it makes sense to make them.
Honesty
It is worth showing the real state of things: the value of the product, photos, reviews. It is better to simplify the buying process, make it transparent.
Customization
This is making changes to the product individually for the customer. If there is such an opportunity, it should be used, this will attract the loyalty of young consumers.
Diversity
Advertising campaigns should show different types of people by appearance, gender, nationality, style, and move away from the outdated attitudes of only slender models.
Marketing for Zoomers
Where to look for strategy? From Fractus
Wondering how to sell to Generation Z? Contact the experts at Fractus for help.
We will create a strategy that will help establish contact with zoomers, will become a good communication channel, will be able to interest in the product. And high sales will become your success. Contact us!
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Categories: Blog , Marketing , Useful articles
share