How to make sure people double opt-in

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It's not best to set up a double opt-in and forget about it. You need to make sure that subscribers who are hopeful actually complete that second opt-in. With that in mind, here are several ways to ensure subscribers follow through.

Set expectations
Double opt-in success starts with the initial signup. Make sure that when customers complete the first step of the signup process from your online form, you also inform them to stay tuned for a confirmation email to verify their registration .

Encourage potential subscribers to sign up

Signup forms are essentially a sales pitch. So get straight to rcs data south africa the point by offering a hard-to-overlook value that entices potential subscribers to sign up and confirm their subscription. Clearly explain what they'll get by subscribing —it could be promotional offers, resources, unique insights, a specific incentive, or any other benefit.

Use a subject line that indicates action is needed
Follow up your initial signup form warning with an email that has a clear subject line and reiterates that confirmation is required . SiteGround already does this for you, communicating that action is required for the subscription to be confirmed.