Storytelling in a corporate brochure
Posted: Mon Apr 21, 2025 9:15 am
Do you have an interesting company history to tell? A short anecdote and a bit of wit in the text will make the brochure seem more relaxed. Use good storytelling in your brochure. If you need a few tips on how to package “your” story well, read our blog article on “ Exciting Storytelling on the Profile Page ”. It is about storytelling on the website, but you can use the tips for your company brochure just as well. Of course, the key facts of your company history are interesting, but don’t try to rattle off a list of dates. You can tell the company history in an interview with the founder, for example, or at least liven it up with quotes from the founder. Do you have a mission statement that you follow in your company? Talk about it! Your customers and those who are to become customers in the future are surely interested in who they are working with. Put what you do front and center! Describe the technologies you use or strategies you employ that make your malta phone number data company stand out. Also, share something about your team and your working practices. This is essential information for employer branding.
Photos in company brochures
Don't bore your readers with lengthy text. Include compelling photos that reflect your company. Avoid using stock photos; instead, invite a photographer who can take professional photos of your company, its offices, production facilities, employees, and the board of directors. Even self-taken cell phone photos from the last company event have no place in a company brochure. If you have old photos from the year the company was founded, they may be acceptable, depending on their quality.
Graphics in company brochures
It's easier for readers to grasp context through graphics than through long text. Therefore, include high-quality photos as well as high-quality graphics with concise captions in your brochure. Plan professional graphics and work with a professional. Don't include graphics or icons you found online. The quality is often not sufficient for print, and they probably don't reflect your company's corporate identity.
Photos in company brochures
Don't bore your readers with lengthy text. Include compelling photos that reflect your company. Avoid using stock photos; instead, invite a photographer who can take professional photos of your company, its offices, production facilities, employees, and the board of directors. Even self-taken cell phone photos from the last company event have no place in a company brochure. If you have old photos from the year the company was founded, they may be acceptable, depending on their quality.
Graphics in company brochures
It's easier for readers to grasp context through graphics than through long text. Therefore, include high-quality photos as well as high-quality graphics with concise captions in your brochure. Plan professional graphics and work with a professional. Don't include graphics or icons you found online. The quality is often not sufficient for print, and they probably don't reflect your company's corporate identity.