It is the popup you use when you want every visitor to see your offer as soon as they enter your site.
Now let's move on to the best practices for using these popups.
Popups are intrusive and can sometimes be annoying. It is essential to find a way to display your website popups at the best possible time.
website view
Otherwise, you risk having most of your visitors exit your popups without converting. The timing of your popups will depend on your offer, your visitors, and the type of popup you are using.
For example, if you are using an exit intent popup, you should obviously fire it when the visitor is about to leave your site by clicking.
On the other hand, if you are trying to get people to read more content, then it electrical contractors email list makes sense to use a scroll-activated popup on a blog post. This way, you can encourage readers to sign up for your newsletter, which includes tips and links to new blog posts.
Split Test of each website pop-up campaign
Whether you have one popup or ten, you need to be sure to test them all. Only then can you improve the results of your campaigns.
You can do this by setting up two different popups targeting the same audience (for example, new visitors or visitors who buy shoes). Each website popup should be similar with one unique difference, such as a different headline, text, or offer.
Change only one thing at a time, so you know what made one popup perform better than the other.
Choose your offers carefully
What ultimately separates high-performing website popups from non-performing popups is the offer. Let's say you've shown your website popup to a targeted audience at the right time.