Why it works: Personalization makes customers feel appreciated and understood. When you send targeted content that resonates with their specific interests, they are more likely to engage with your email and make a purchase. A personalized email is more relevant to the reader and helps cut through the generic messages that dominate their inboxes during the holiday season.
Segment your audience into categories such as repeat buyers, new customers, high spenders, and those who haven't purchased in a while.
Offer personalized recommendations based on past purchases. For example, if a customer frequently buys home decor, send them a curated list of Diwali-themed decor items.
For your most loyal customers, we recommend sending an exclusive sales preview or offering a special discount as a sign of appreciation.
For a more personalized touch, include the recipient's name in the subject or body of the email, for example: "John, ready for some Diwali surprises?"
Diwali is a major shopping event, much like Black Friday or Cyber Monday in other parts of the world. Consumers expect architects email list brands to offer discounts and special deals during the festive season. To stand out from the competition, your email campaigns should feature eye-catching Diwali-themed promotions.
Why it works: Offering special deals and discounts for the Diwali season encourages consumers to act quickly. Highlighting the exclusivity of the deals and the limited-time nature of the discounts can create a sense of urgency, encouraging faster decision-making and reducing cart abandonment rates.
Offer Diwali themed discounts like “Up to 50% off during our Diwali Sale!” or “Buy 1, Get 1 Free – Diwali Special!”
Include exclusive discounts for email subscribers, making them feel part of a close circle. For example, "As a valued subscriber, enjoy 20% off on all Diwali items."