How do you get good UGC performance marketing ads?
Posted: Sun Apr 20, 2025 4:14 am
Preparation
Before you start sourcing user-generated content for your performance marketing, you should answer a few questions.
Who is your core target group that you want to reach with your UGC? Or are you interested in addressing a specific niche audience? Depending on this, the target audience you want to address also defines the group of people in which you are looking for suitable creators.
What is the goal of your UGC ads? Which of your products do you want to market? morocco phone number data Which USPs or benefits of your product do you want to communicate to your target audience via UGC? It's often helpful to ask yourself which aspects you haven't been able to communicate well in your previous traditional ads. For example, what questions have appeared in the comments on your traditional ads?
How do you want to present your brand in UGC? What should creators pay attention to during production?
Briefing
All of these questions define the framework of your UGC project. They determine the selection of creators, but also the brief. Because you only get good UGC with a good brief. In this brief, you define the storyline that creators should adhere to. This is especially important for UGC in performance marketing with regard to subsequent creative testing . Our biggest briefing lessons of the past few months?
Send examples. At first, we thought authentic UGC could only be created without a briefing. But the error rate was far too high. Even a written briefing didn't bring the desired success. Our best approach so far: a briefing with examples. A picture is worth a thousand words, as the saying goes. And this saying applies to your briefing as well. No matter how good your script for the user-generated content you're creating is, simply send a video example and the creators will produce the content exactly as you envision it. The consistent video template ensures that the creators know exactly what you expect from them, that you set high standards for, for example, good lighting, and that the resulting content is similar and therefore easy to compare. Our pro tip: Send video examples in foreign languages. This ensures that the creators only focus on the visual design of the video and not on the spoken text. Here are two examples of how well this can work, from our UGC production for the luxury bag label Mollerus.
Before you start sourcing user-generated content for your performance marketing, you should answer a few questions.
Who is your core target group that you want to reach with your UGC? Or are you interested in addressing a specific niche audience? Depending on this, the target audience you want to address also defines the group of people in which you are looking for suitable creators.
What is the goal of your UGC ads? Which of your products do you want to market? morocco phone number data Which USPs or benefits of your product do you want to communicate to your target audience via UGC? It's often helpful to ask yourself which aspects you haven't been able to communicate well in your previous traditional ads. For example, what questions have appeared in the comments on your traditional ads?
How do you want to present your brand in UGC? What should creators pay attention to during production?
Briefing
All of these questions define the framework of your UGC project. They determine the selection of creators, but also the brief. Because you only get good UGC with a good brief. In this brief, you define the storyline that creators should adhere to. This is especially important for UGC in performance marketing with regard to subsequent creative testing . Our biggest briefing lessons of the past few months?
Send examples. At first, we thought authentic UGC could only be created without a briefing. But the error rate was far too high. Even a written briefing didn't bring the desired success. Our best approach so far: a briefing with examples. A picture is worth a thousand words, as the saying goes. And this saying applies to your briefing as well. No matter how good your script for the user-generated content you're creating is, simply send a video example and the creators will produce the content exactly as you envision it. The consistent video template ensures that the creators know exactly what you expect from them, that you set high standards for, for example, good lighting, and that the resulting content is similar and therefore easy to compare. Our pro tip: Send video examples in foreign languages. This ensures that the creators only focus on the visual design of the video and not on the spoken text. Here are two examples of how well this can work, from our UGC production for the luxury bag label Mollerus.