tools for online competitor analysis

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The power of online competition and competitor analysis
In this article, we'll show you the most important tools that provide you with the insights you need to spy on your competition and thus optimize your online presence. Here's to the public medium of the internet, where you can find the most important information about your competitors – and some of it is even free.

1. Google PageSpeed
A website's loading speed and performance are important factors in Google rankings. For cayman islands phone number data successful search engine optimization and the best possible user experience, websites should load quickly, especially on mobile devices. Google PageSpeed ​​measures the speed of any website, and Google Lighthouse provides recommendations and suggestions for improvement for both mobile and desktop devices. The tool is free to use.

2. Similarweb
The Israeli service Similarweb allows companies to access detailed data about other websites, including traffic, rankings, keywords , and social media, using browser plugins. It's important to note that the less data available on the website being analyzed, the smaller the database Similarweb will return. Conversely, this means that if sufficient data is lacking on the website, the projections become more prone to errors. We therefore recommend using Similarweb for competitor analysis of major competitors.

3. Ahrefs
"You don't have to be an SEO pro to get high rankings and lots of traffic" is the claim of ahrefs . Among other things, it offers a feature that filters out your competitors' most important websites. This makes it easy to see how your competition performs in organic search and where they get their traffic from. It's a useful tool for optimizing search engine rankings or building crucial backlinks.

4. Alexa
Twenty years ago, Amazon created the Alexa service. Alexa creates a website ranking based on its traffic volume. It also provides marketing KPIs such as daily page views per visitor, bounce rate, time spent on a page, and demographic characteristics.

5. QuickSprout
Have you always wanted to compare your three biggest competitors? Then QuickSprout is the right tool for you. Here, you can easily compare your website with three other websites in terms of SEO, social media , links, speed, etc. QuickSprout gives you the tips you need to stay one step ahead of your competition. You'll also find over 600 guides and reviews, including step-by-step tutorials. Using this online resource is free.