Disadvantages of Agency Marketing
Posted: Sat Apr 19, 2025 10:10 am
Contracting with a marketing agency has its drawbacks. Make sure you are prepared to work through these issues before signing on the dotted line.
Multiple clients : Essentially, you'll be sharing your marketing experts with many other companies. This may mean you'll have to wait longer for responses or be less flexible when making changes to your marketing initiatives. You should hire an account manager or point of contact who will oversee all marketing and can negotiate changes as needed. But you'll still be sharing that account manager with other companies.
Control : If you want to control every little aspect of your marketing, an in-house team is ideal for you. While agencies are familiar with approval processes and working with business owners or marketing uae phone number list managers, you've paid for their expertise, so it's best to give them some creative freedom.
Cost comparison
Comparison of in-house marketing staff and outsourced agencies
Ultimately, it also comes down to the cost of each marketing option. Here's an overview of the cost of working with a marketing agency versus hiring in-house professionals.
Expenses for your own agency
Depending on the type of business you run, you'll need at least three employees to build your team. Here's a look at the national average salary for each of these positions.
Digital Marketing Manager : $80,607
SEO Specialist : $56,085
Social Media Marketing Specialist : $48,664
Part-time Graphic Designer : $33,100
Part-time Web Developer : $50,000
You'll still need part-time employees to handle copywriting, design, and development to round out your marketing efforts. At a minimum, you're looking at $250,000 a year before you pay for benefits.
Multiple clients : Essentially, you'll be sharing your marketing experts with many other companies. This may mean you'll have to wait longer for responses or be less flexible when making changes to your marketing initiatives. You should hire an account manager or point of contact who will oversee all marketing and can negotiate changes as needed. But you'll still be sharing that account manager with other companies.
Control : If you want to control every little aspect of your marketing, an in-house team is ideal for you. While agencies are familiar with approval processes and working with business owners or marketing uae phone number list managers, you've paid for their expertise, so it's best to give them some creative freedom.
Cost comparison
Comparison of in-house marketing staff and outsourced agencies
Ultimately, it also comes down to the cost of each marketing option. Here's an overview of the cost of working with a marketing agency versus hiring in-house professionals.
Expenses for your own agency
Depending on the type of business you run, you'll need at least three employees to build your team. Here's a look at the national average salary for each of these positions.
Digital Marketing Manager : $80,607
SEO Specialist : $56,085
Social Media Marketing Specialist : $48,664
Part-time Graphic Designer : $33,100
Part-time Web Developer : $50,000
You'll still need part-time employees to handle copywriting, design, and development to round out your marketing efforts. At a minimum, you're looking at $250,000 a year before you pay for benefits.